10DLC Registration
Everything you need to know about 10DLC, brand registration, and compliance with RoboCent.
Ready to register your Political Entity to get a Campaign Verify Token?
Not sure what this means? Continue reading below -->

What do I need to do?

To comply with 10DLC, every organization sending text messages is required to register their brand (the legal entity responsible for the content of the messages) with The Campaign Registry. RoboCent takes care this registration process for you with a simple form you can complete online.
An EIN is required to complete registration to send Text Messages.
Need an EIN? View our guide: How do I get an EIN for a Political Campaign?

Political Requirements

Political Organizations are required to register their sms traffic with Campaign Verify, an independent, nonprofit service for U.S. political campaigns, parties, and PACs to verify their identity. This additional step is required only for Political Entities sending P2P Text Messages.
Registration with Campaign Verify is required for all Political Organizations using Peer-to-Peer Text Messaging, regardless of which vendor you use.
This is a separate registration process that is required in addition to registration with The Campaign Registry. At this time, registration with Campaign Verify must be done independently by the political organization that will be sending the messages. Currently, Campaign Verify does not allow third parties (such as RoboCent) to register a customer on their behalf.
I am a Political Organization: What do I do?

Non-Political Requirements

Non-political entities are not required to register with Campaign Verify. These organizations simply need to register their brand in their RoboCent account and we will take care of your registration with the only necessary regulating body, The Campaign Registry.
I am a Non-Political Organization: What do I do?

Political Entity Registration Steps

  1. 1.
    Register with RoboCent
    • This will register your organization with The Campaign Registry and get you ready to begin sending your text messages with the carriers.
    • Register at https://app.robocent.com/ by clicking the link in the top banner in your account.
  2. 2.
    Register independently with Campaign Verify.
  3. 3.
    Generate a "token" (unique identifier) that will identify your organization.
    • This will be provided directly from Campaign Verify as you complete registration. A sample token is below.
  4. 4.
    Provide this token to RoboCent
    • In your RoboCent account, click the "Settings" tab on the left side of your screen, then select the link below "10DLC Profile" to access the registration form. You can paste your token in the text box at the bottom of this form.
    • Be sure to copy & paste your token to prevent errors.
Sample Token from Campaign Verify:
cv | 1.0 | tcr | 10dlc | a12345e2-94d7-4984-dw98-fdg4fdsf12df15ds|DgeASDgSDLeRDRMeGvmdektrJLpqrytykW
Registration steps for Political Entities with Campaign Verify (Source: https://www.campaignverify.org/)
Campaign Verify Tokens are part of the 10DLC process to verify the identity of your political campaign to the Wireless Carriers. Your token is required to complete your 10DLC registration.
Any candidate, party, PAC, or other committee that is a 527 tax-exempt organization and registered with the Federal Elections Commission (FEC) or a State, County, Tribal, or Local Election Authority is eligible to obtain verification through Campaign Verify.
Need help? Contact Campaign Verify directly at [email protected]
RoboCent cannot assist with Campaign Verify issues as they are an independent non-profit authority.

10DLC | FAQ

What exactly is 10DLC?

10DLC Registration is designed by the wireless carriers to identify the brand responsible for sending a text message.
Once registered with the carriers (T-Mobile, AT&T, Verizon), your traffic is pre-approved before it sends, ensuring your text messages don't get blocked. This also has the benefit of allowing higher throughput for each organization as it's no longer limited by the standard long code throttling.

How long does approval take?

Assuming all information provided matches your filing record, approval typically takes 5 minutes to 2 hours. Should any issues come up during review, our team will reach out for corrections.
The EIN provided to Campaign Verify must match your entities EIN. Incorrect information will delay approval.
Providing incorrect information can delay approval times by up to 72 hours.

Does it cost anything to register?

RoboCent does not charge any 10DLC registration fees to our customers. Campaign Verify charges a $95 registration fee that covers a two year period. At the end of the two year period, you can renew or cancel if you no longer need their service.
Learn more about Campaign Verify's registration fees from their FAQ:
What fees are required?
There is a one-time fee per entity verification request of $95. Only one successful verification request is required per two-year election cycle.

Who's information do I use when registering?

Always register 10DLC accounts on behalf of the identity who is responsible for sending the Text Messages.
Example: if Star Consulting is scheduling Texts for their client John Smith for Mayor, they would register using John Smith for Mayor's information and EIN.
The legal entity who is responsible for the content of the messages must be registered with 10DLC.
If you are scheduling messages on behalf of another organization, you must provide the information for the organization responsible for the messages.
You are required to register each identity individually. To properly separate these entities, you will need to create a new Organization within RoboCent for every unique identity you wish to send messages for.

How do I get an EIN for a Political Campaign?

The IRS (Internal Revenue Service) handles all EIN creation, which can be completed electronically or via mail.
A political organization can apply for an EIN by completing an online Form SS-4, Application for Employer Identification Number, or by calling the toll-free Business & Specialty Tax Line (800-829-4933). You can also submit a paper Form SS-4 PDF via fax or mail to the address listed on Where to File Your Taxes - Form SS-4.
You will receive your EIN immediately upon verification.
Visit the IRS website below for more information on how to obtain an EIN for a Political Organization.
Employer Identification Number - Political Organizations | Internal Revenue Service
Employer Identification Number - Political Organizations

What's the difference between The Campaign Registry and Campaign Verify?

There are two organizations that manage registration for Peer-to-Peer SMS traffic:
The Campaign Registry
  • Registration required for every organization sending text messages through a Text Vendor (like RoboCent)
    • RoboCent handles all registration through a single form you can complete in your account
  • Collects basic contact information and EIN to process verification
Campaign Verify
  • Campaign Verify is a nonprofit organization whose mission is to preserve trust in our elections. It was formed in collaboration with U.S. wireless carriers.
  • Political Campaigns are required to register with Campaign Verify
    • This must be done independently
  • You will receive a token that you can share with RoboCent to get your account approved
  • Campaign Verify can provide verification to any candidate, party, PAC, or other committee that is a 527 tax-exempt organization and registered with the Federal Elections Commission (FEC) or a State, County, Tribal, or Local Election Authority.

How will 10DLC Registration work for a 501(c)(3), 501(c)(4), 501(c)(5), 501(c)(6), or a private company?

When you complete your Registration in your RoboCent Account, The Campaign Registry will give your organization a Trust Score. This score is ranked as either Low, Medium, or High. RoboCent's tried and true process will help ensure your organization maintains a high trust score. The number of P2P Text Messages (and the speed at which they can be sent) will depend on your organization's trust score.

Campaign Verify FAQ

What types of political campaigns or committees can request verification by Campaign Verify?
Any candidate, party, PAC, or other committee that is a 527 tax-exempt organization or a sole proprietor and registered with the Federal Elections Commission (FEC) or a State, Local, or Tribal Election Authority is eligible to obtain verification through Campaign Verify. 501(c)(3) organizations, 501(c)(4) organizations, businesses, and other non-campaign entity types are not eligible for verification through Campaign Verify.
What are the benefits of obtaining campaign verification from Campaign Verify?
Campaign Verify authentication tokens are a credential that helps protect your campaign from spoofing and increases your ability to send messages to your supporters via 10DLC text messaging campaigns.
Is Campaign Verify verification required?
Some U.S. wireless carriers require political entities utilizing 10DLC messaging to register their brand and obtain a verification token via Campaign Verify. Verification from Campaign Verify lets political groups have access to increased text messaging throughput from wireless carriers via a special registration category in The Campaign Registry. Campaign Verify is an authorized vetting partner of The Campaign Registry, which is managing 10DLC registration on behalf of major U.S. wireless carriers.
What is the difference between Campaign Verify and The Campaign Registry?
The Campaign Registry is a company that manages 10DLC registration on behalf of major U.S. wireless carriers. The Campaign Registry has vetting partners that assist in verifying the identity of the businesses and entities that want to engage in text messaging. Campaign Verify is an independent, nonprofit organization that serves as one of the vetting partners for The Campaign Registry, specifically for political entities.
Where does my political committee register with The Campaign Registry?
Candidate organizations, Committee PAC's, and other organizations (often referred to as Brands) can register with The Campaign Registry via their CSP, or Campaign Service Provider, which is the text messaging provider your campaign uses. After successful verification from Campaign Verify, you should provide your Campaign Verify token to your CSP for them to provide to The Campaign Registry.
Are there resources available that can help me make sure my campaign’s messages reach my supporters while protecting them from unwanted text message traffic?
Wireless carriers and many of the companies that provide text messaging services have prepared guidelines that outline the best practices for text messaging campaigns. Among these resources are: ‍Messaging Principles & Best Practices, July 2019, a general guide developed by the members of CTIA, the wireless industry trade association. ‍M3AAWG Mobile Messaging Best Practices for Political Programs in the United States, April 2020, guidance from the Messaging and Mobile Malware Anti-Abuse Working group, a technical working group comprising ISPs, telcos, email service providers, social media companies and others.
How long does the verification process take?
Once information is submitted, a Campaign Verify staff member will verify your information within minutes to two business days if your Filing Record URL is not readily available. If an email address or cell phone number is available on the filing record, the PIN code is immediately emailed or texted after verification. If a landline is listed and you select to receive your PIN via a phone call, Campaign Verify will call with your PIN code within one business day. If postal mail is required or selected, the PIN code will take approximately 5-10 days to arrive via USPS. Please allow for unforeseen USPS delays.
What fees are required?
There is a one-time fee per entity verification request of $95. Only one successful verification request is required per two-year election cycle.
Why do I have to pay a fee?
Your fees help pay for the operations of Campaign Verify, authenticate your text messaging campaigns for the wireless messaging ecosystem, and protect your campaign from being spoofed by disinformation campaigns over the SMS channel. Your fees help keep U.S. elections secure. Fees go towards:
  1. 1.
    Development and Security costs for the Campaign Verify platform
  2. 2.
    Costs for Campaign Verify staffers to manually verify campaigns and committees
  3. 3.
    Operational costs for running the Campaign Verify nonprofit
How often do I need to complete the verification process with Campaign Verify?
Verifications submitted in 2021 or 2022 will be valid until January 31, 2023.
My company operates a texting platform used for political messaging, a CPaaS, or SMS messaging aggregation. How can my platform be included?
Please send an email to [email protected] for information on how to participate.
How does verification work?
  1. 1.
    If your campaign is new to Campaign Verify, please complete the below form on our website. You will receive resource materials and a link to our submission portal to complete a full verification request.
  2. 2.
    Within the portal, follow the instructions on the form and provide all required information. Make sure the information is current and matches that on the FEC filing record (for Federal campaigns) and the filing record URL (for State, Local, and Tribal campaigns).
  3. 3.
    After payment, your request will be submitted for a Campaign Verify reviewer to process. Once approved, a secret PIN code will be sent either to the email address, cell phone number, landline, or mailing address on the filing record. This PIN code is what allows Campaign Verify to determine an authentic submission.
  4. 4.
    Once you receive the PIN code, log in to Campaign Verify and enter the PIN code. You have 3 attempts to type in the code before your request gets locked.
  5. 5.
    Once the PIN code is successfully entered, you may generate an Authentication Token. This is what you should provide to your CSP or texting platform provider.‍
Do I need to pay the $95 fee for a resubmission?
If you choose to resubmit following a rejection, Campaign Verify will issue one $95 refund upon receipt of the resubmission. If you do not resubmit, you will still be responsible for the initial fee.

Registration with The Campaign Registry

RoboCent handles your account registration with The Campaign Registry (TCR) automatically, you don't need to worry about registering through their website.
In your RoboCent account, the 10DLC tab will allow you to register your organization. From here, we will register on your behalf with TCR. They will assign the allocated throughput (how many messages you can send per second) and approve the campaign.
The Campaign Registry has a great guide to understand the basics of 10DLC, available below.

Possible Registration Statuses

Not Submitted: No brand information has been submitted (top banner in your account will read: Want to send Text Messages with RoboCent?)
  • Next Step: Complete the 10DLC Registration Form using the link in the top banner in your account
Registration Incomplete: 10DLC Registration form has been completed and the brand has been registered with The Campaign Registry
Registration Pending Verification: Campaign Verify Token has been submitted, awaiting approval/rejection by the carriers
  • Assuming approval of the CV Token, no more steps are required. If rejected, we will contact you directly.
Registration Complete: Campaign Verify Token has been approved by the carriers, your account is now fully registered and approved to send Text Messages with RoboCent.