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10DLC Knowledge Base

RoboCent is your trusted 10DLC Compliance Resource! Send your Text Messages with RoboCent and be confident you are fully compliant with FCC, TCPA, and 10DLC Registration requirements.

Your Trusted 10DLC Compliance Resource!

Ready to register your Political Entity to get a Campaign Verify Token?
Not sure what this means? Continue reading below -->

Getting started is easy!

We just need a few pieces of information to register your account with 10DLC to begin sending your text messages:

What is 10DLC?

10-digit long code (10DLC) is a solution created by the MNOs (Mobile Network Operators: AT&T, Verizon, T-Mobile) to prevent spam messaging on their networks. When you register with 10DLC prior to sending your text messages, the carriers can pre-approve your traffic to ensure high-deliverability and prevent carrier filtering.
By pre-approving an organization through the 10DLC registration process, the MNOs can verify the authenticity of a text message before it hits the network. Completing this registration is required to use the RoboCent Texting Platform.
Registering with 10DLC has many benefits, including high-volume sending, lower costs to the customer, better deliverability, and cleaner, spam-free messaging across the networks.
10DLC Registration is now required by the MNOs, as of March 1st, 2022. Sending Text Messages without registering will cause deliverability and compliance issues, in addition to increased costs for unregistered traffic.
If your texting provider isn't registering your traffic with 10DLC, YOU pay the price for undelivered (blocked!) messages.

What do I need to do?

To comply with 10DLC, every organization sending text messages is required to register their brand (the legal entity responsible for the content of the messages) with The Campaign Registry. RoboCent takes care of this registration process for you with a simple form you can complete online.
An Employee Identification Number (EIN) from the IRS is required to complete registration to send Text Messages.
Need an EIN? View our guide: How do I get an EIN for a Political Campaign?

Political Requirements

Political Organizations are required to register their sms traffic with Campaign Verify, an independent, nonprofit service for U.S. political campaigns, parties, and PACs to verify their identity. This additional step is required only for Political Entities sending P2P Text Messages.
Registration with Campaign Verify is required for all Political Organizations using Peer-to-Peer Text Messaging, regardless of which vendor you use.
This is a separate registration process that is required in addition to registration with The Campaign Registry. At this time, registration with Campaign Verify must be done independently by the political organization that will be sending the messages. Currently, Campaign Verify does not allow third parties (such as RoboCent) to register a customer on their behalf.
  1. 1.
    Create an account at app.robocent.com
  2. 2.
    Create a new organization and provide your information
    • Click the organization dropdown menu in the upper left of your account, then select "+ Create New Organization"
  3. 3.
    Complete the 10DLC Registration Form
    • Visit the "Settings" tab on the left side of your account, then select the link below "10DLC Profile" to access the registration form
  4. 4.
    Sign-up with Campaign Verify independently
  5. 5.
    Provide your Campaign Verify Token to RoboCent
  6. 6.
    Done! You are now approved to send Text Messages!

Non-Political Requirements

Non-political entities are not required to register with Campaign Verify. These organizations simply need to register their brand in their RoboCent account and we will take care of your registration with the only necessary regulating body, The Campaign Registry.
  1. 1.
    Create an account at app.robocent.com and add your organization
  2. 2.
    Complete the 10DLC Registration Form
    • Visit the "Settings" tab on the left side of your account, then select the link below "10DLC Profile" to access the registration form.
    • ​Provide your EIN and contact information
  3. 3.
    Done! You are now approved to send Text Messages!

Political Entity Registration Steps

  1. 1.
    Register with RoboCent
    • This will register your organization with The Campaign Registry and get you ready to begin sending your text messages with the carriers.
    • Register at https://app.robocent.com/ by clicking the link in the top banner in your account.
    • This will require you to provide the entities Employee Identification Number (EIN). Personal Social Security numbers will be rejected, the EIN provided must be assigned to the Political Entity sending the texts. Learn More
  2. 2.
    Register independently with Campaign Verify.
  3. 3.
    Generate a "token" (unique identifier) that will identify your organization.
    • This will be provided directly from Campaign Verify as you complete registration. A sample token is below.
  4. 4.
    Provide this token to RoboCent
    • In your RoboCent account, click the "Settings" tab on the left side of your screen, then select the link below "10DLC Profile" to access the registration form. You can paste your token in the text box at the bottom of this form.
    • Be sure to copy & paste your token to prevent errors.
Sample Token from Campaign Verify:
cv | 1.0 | tcr | 10dlc | a12345e2-94d7-4984-dw98-fdg4fdsf12df15ds|DgeASDgSDLeRDRMeGvmdektrJLpqrytykW

10DLC Infographic

How to get a Token from Campaign Verify

Campaign Verify Tokens are part of the 10DLC process to verify the identity of your political campaign to the Wireless Carriers.
A Token from Campaign Verify is required to complete your Political 10DLC registration.
Registration steps for Political Entities with Campaign Verify (Source: https://www.campaignverify.org/)

Step-by-Step Instructions

More of a visual learner? Video guides available here.
  1. 1.
    If your organization is new to Campaign Verify, please complete the signup form at https://www.campaignverify.org/#signup. You will receive resource materials and a link to the submission portal to complete a full verification request.
  2. 2.
    Within the portal, follow the instructions on the form and provide all required information. Make sure the information is current and matches that on the FEC filing record (for Federal campaigns) and the filing record URL (for State, Local, and Tribal campaigns).
  3. 3.
    After payment, your request will be submitted for a Campaign Verify reviewer to process. Once approved, a secret PIN code will be sent either to the email address, cell phone number, landline, or mailing address on the filing record. This PIN code is what allows Campaign Verify to determine an authentic submission.
  4. 4.
    Once you receive the PIN code, log in to Campaign Verify and enter the PIN code. You have 3 attempts to type in the code before your request gets locked.
  5. 5.
    Once the PIN code is successfully entered, you may generate an Authentication Token. This is what you will provide directly to RoboCent on your registration form.
Any candidate, party, PAC, or other committee that is a 527 tax-exempt organization and registered with the Federal Elections Commission (FEC) or a State, County, Tribal, or Local Election Authority is eligible to obtain verification through Campaign Verify.
Need help? Contact Campaign Verify directly at [email protected]
RoboCent cannot assist with Campaign Verify issues as they are an independent verification authority.

Video Walkthrough

Campaign Verify has also created helpful video guides to help Political Campaigns use their system to acquire their Authorization Tokens. You can watch these videos using the links below.

Campaign Verify Demo: State and Local

Campaign Verify Demo: State and Local

Campaign Verify Demo: Federal

Campaign Verify Demo: Federal

10DLC | FAQ

Contact our 10DLC Experts to Help with Registration!
[email protected] | 10DLC Email Support
757-835-7251 | 10DLC Text Chat Support

What exactly is 10DLC?

10DLC Registration is a required process designed by the wireless carriers to identify the brand responsible for sending a text message to help prevent spam messaging.
Once registered with the carriers (T-Mobile, AT&T, Verizon), your traffic is pre-approved before it sends, ensuring your text messages don't get blocked. 10DLC also has the benefit of allowing higher throughput and deliverability for each organization as it's no longer limited by the standard long code throttling.

How long does approval take?

There are multiple review steps throughout the registration process.
  1. 1.
    The Campaign Registry (All Entities, Political & Non-Political)
    • The first mandatory review comes from The Campaign Registry. RoboCent takes care of this application for you when you submit the 10DLC Registration Form.
    • Typically takes 30 minutes or less.
  2. 2.
    Campaign Verify (Political Only)
    • This review process is only for Political entities and is handled by Campaign Verify.
    • Once information is submitted, a Campaign Verify staff member will verify your information.
      • Typically takes a few minutes. May take up to two business days if your Filing Record URL is not readily available
      • If an email address or cell phone number is available on the filing record, the PIN code is immediately emailed or texted after verification.
  3. 3.
    Mobile Network Operator
    • This final review process is handled by the MNOs (Mobile Network Operators) after submitting a Token from Campaign Verify into your RoboCent 10DLC Registration Form.
      • The MNOs check to ensure the Token provided matches the legal entity requesting to send the text messages.
    • You are able to send text messages while this review process is ongoing.
    • Typically takes 24-48 hours, assuming all information provided matches your filing records.
Should any issues come up during review, our team will reach out for corrections.
The EIN provided to TCR and Campaign Verify must match the EIN on your filing records. Any incorrect information will delay approval. Applications undergo a human review process that will catch errors or omissions.

But another vendor told me this wasn't necessary?

If your texting provider isn't registering your traffic with 10DLC, your messages will be blocked by the MNOs (Mobile Network Operators). While some of your traffic may still get through, AT&T, T-Mobile, and Verizon are actively implementing better detection for their "Carrier Filtering" to block unregistered traffic.
If your texting provider isn't registering your traffic with 10DLC, YOU pay the price for undelivered (blocked!) messages.
While tedious, the verification system put in place by the MNOs safeguards the entire industry from unwanted spam, scams, and fraudulent messaging. By verifying the authenticity of an organization prior to the messages entering the network, MNOs can now effortlessly block all messages that are unregistered traffic, making the space safer for everyone.
After many delays, the grace period for registering your traffic with 10DLC is now gone. All P2P messaging within the US must register to ensure full compliance.

Does it cost anything to register?

RoboCent does not charge any 10DLC registration fees to our customers. Campaign Verify charges a $95 registration fee that covers a two year period. At the end of the two year period, you can renew or cancel if you no longer need their service.
Learn more about Campaign Verify's registration fees from their FAQ:
What fees are required?
There is a one-time fee per entity verification request of $95. Only one successful verification request is required per two-year election cycle.

Who's information do I use when registering?

Always register 10DLC accounts on behalf of the identity who is responsible for sending the Text Messages.
Example: if Star Consulting is scheduling Texts for their client John Smith for Mayor, they would register using John Smith for Mayor's information and EIN.
The legal entity who is responsible for the content of the messages must be registered with 10DLC.
If you are scheduling messages on behalf of another organization, you must provide the information for the organization responsible for the messages.
You are required to register each identity individually. To properly separate these entities, you will need to create a new Organization within RoboCent for every unique identity you wish to send messages for.

How do I get an EIN for a Political Campaign?

The IRS (Internal Revenue Service) handles all EIN creation, which can be completed electronically or via mail. If your organization does not have an EIN, you can apply online here. You can also use the link below to access the EIN Assistant system directly to get your EIN online. This process takes less than 15 minutes and is completely free.

EIN Assistant - Hours of Operation

Monday to Friday, 7 a.m. to 10 p.m. Eastern Standard Time.
A political organization can apply for an EIN by completing the online application or by calling the toll-free Business & Specialty Tax Line (800-829-4933). Applying for an Employer Identification Number (EIN) is a free service offered by the Internal Revenue Service.
You will receive your EIN immediately upon verification.
Visit the IRS website below for more information on how to obtain an EIN for a Political Organization.

Is an EIN required for a Political Organization?

The Federal Election Commission (FEC) and Internal Revenue Service (IRS) both require Political Campaigns to have an EIN.
Getting a tax ID and bank account - FEC.gov
FEC.gov
The FEC Website outlines the requirement for an EIN for Political Campaigns
Banks require you to have a taxpayer identification number to open an account. Political committees may obtain an “Employer Identification Number” online or by completing IRS Form SS-4. For questions about obtaining a taxpayer identification number, call the Internal Revenue Service, 1-800-829-3676.
Political parties; campaign committees for candidates for federal, state or local office; and political action committees are all political organizations subject to tax under IRC section 527.
Per Internal Revenue Code Section 527, all Political Organizations are required to have their own employer identification number.
Section 527 organizations are generally required to file one or more of the following:
  1. 2.
    Periodic reports on contributions and expenditures
A political organization must have its own employer identification number (EIN), even if it does not have any employees. To get an EIN, an organization must file Form SS-4, Application for Employer Identification Number. For more information about obtaining an EIN (including how to apply online), see Employer ID Numbers (EIN).
Additionally, many political organizations must electronically file their periodic reports. In order to electronically file these reports, an organization needs the username and password issued to it after filing its initial notice. If you have forgotten or misplaced this username and password, please contact TE/GE Customer Account Services to request a replacement.

What are the advantages and disadvantages to 10DLC Registration with RoboCent?

Although 10DLC registration is required, it sometimes helps to view the benefits and negatives to make an informed decision. In addition to handling all our customers 10DLC registrations, we also ensure full compliance with FCC and TCPA regulations so you can have peace of mind you are texting safely and legally.

Benefits to using RoboCent's Texting Platform:

  • Ensures Higher Deliverability
  • Guarantees Full 10DLC, TCPA, and FCC Compliance
  • Avoids Unnecessary Fees
  • Prevents Carrier Filtering
  • Peace of Mind

Drawbacks

  • Takes 15 Minutes to Register

What's the difference between The Campaign Registry and Campaign Verify?

There are two organizations that manage registration for Peer-to-Peer SMS traffic:
The Campaign Registry
  • Registration required for every organization sending text messages through a Text Vendor (like RoboCent)
    • RoboCent handles all registration through a single form you can complete in your account
  • Collects basic contact information and EIN to process verification
Campaign Verify
  • Campaign Verify is a nonprofit organization whose mission is to preserve trust in our elections. It was formed in collaboration with U.S. wireless carriers.
  • Political Campaigns are required to register with Campaign Verify
    • This must be done independently
  • You will receive a token that you can share with RoboCent to get your account approved
  • Campaign Verify can provide verification to any candidate, party, PAC, or other committee that is a 527 tax-exempt organization and registered with the Federal Elections Commission (FEC) or a State, County, Tribal, or Local Election Authority.

How will 10DLC Registration work for a 501(c)(3), 501(c)(4), 501(c)(5), 501(c)(6), or a private company?

When you complete your Registration in your RoboCent Account, The Campaign Registry will give your organization a Trust Score. This score is ranked as either Low, Medium, or High. RoboCent's tried and true process will help ensure your organization maintains a high trust score. The number of P2P Text Messages (and the speed at which they can be sent) will depend on your organization's trust score.

Campaign Verify FAQ

What types of political campaigns or committees can request verification by Campaign Verify?
Any candidate, party, PAC, or other committee that is a 527 tax-exempt organization or a sole proprietor and registered with the Federal Elections Commission (FEC) or a State, Local, or Tribal Election Authority is eligible to obtain verification through Campaign Verify. 501(c)(3) organizations, 501(c)(4) organizations, businesses, and other non-campaign entity types are not eligible for verification through Campaign Verify.
What are the benefits of obtaining campaign verification from Campaign Verify?
Campaign Verify authentication tokens are a credential that helps protect your campaign from spoofing and increases your ability to send messages to your supporters via 10DLC text messaging campaigns.
Is Campaign Verify verification required?
U.S. wireless carriers require political entities utilizing 10DLC messaging to register their brand and obtain a verification token via Campaign Verify. Verification from Campaign Verify lets political groups have access to increased text messaging throughput from wireless carriers via a special registration category in The Campaign Registry. Campaign Verify is an authorized vetting partner of The Campaign Registry, which is managing 10DLC registration on behalf of major U.S. wireless carriers.
How long does the verification process take?
Once information is submitted, a Campaign Verify staff member will verify your information within minutes to two business days if your Filing Record URL is not readily available. If an email address or cell phone number is available on the filing record, the PIN code is immediately emailed or texted after verification. If a landline is listed and you select to receive your PIN via a phone call, Campaign Verify will call with your PIN code within one business day. If postal mail is required or selected, the PIN code will take approximately 5-10 days to arrive via USPS. Please allow for unforeseen USPS delays.
What fees are required?
There is a one-time fee per entity verification request of $95. Only one successful verification request is required per two-year election cycle.
Why do I have to pay a fee?
Your fees help pay for the operations of Campaign Verify, authenticate your text messaging campaigns for the wireless messaging ecosystem, and protect your campaign from being spoofed by disinformation campaigns over the SMS channel. Your fees help keep U.S. elections secure. Fees go towards:
  1. 1.
    Development and Security costs for the Campaign Verify platform
  2. 2.
    Costs for Campaign Verify staffers to manually verify campaigns and committees
  3. 3.
    Operational costs for running the Campaign Verify nonprofit
How often do I need to complete the verification process with Campaign Verify?
Verifications submitted in 2021 or 2022 will be valid until January 31, 2023.
Do I need to pay the $95 fee for a resubmission?
If you choose to resubmit following a rejection, Campaign Verify will issue one $95 refund upon receipt of the resubmission. If you do not resubmit, you will still be responsible for the initial fee.

Registration with The Campaign Registry

RoboCent handles your account registration with The Campaign Registry (TCR) automatically, you don't need to worry about registering through their website.
In your RoboCent account, the 10DLC tab will allow you to register your organization. From here, we will register on your behalf with TCR. They will assign the allocated throughput (how many messages you can send per second) and approve the campaign.
The Campaign Registry has a great guide to understand the basics of 10DLC, available below.

Possible Registration Statuses

Not Submitted: No brand information has been submitted (top banner in your account will read: Want to send Text Messages with RoboCent?)
  • Next Step: Complete the 10DLC Registration Form using the link in the top banner in your account
Registration Incomplete: 10DLC Registration form has been completed and the brand has been registered with The Campaign Registry
Registration Pending Verification: Campaign Verify Token has been submitted, awaiting approval/rejection by the carriers
  • Assuming approval of the CV Token, no more steps are required. If rejected, we will contact you directly.
Registration Complete: Campaign Verify Token has been approved by the carriers, your account is now fully registered and approved to send Text Messages with RoboCent.