Crafting the Perfect Text Script
by FullPAC
About Our Sample Scripts
We’ve developed a fictional candidate, Arnold Hill, to demonstrate the power of well-crafted campaign messaging. While Arnold isn’t a real candidate, his background and campaign reflect the real-world priorities of many candidates, allowing you to see how to effectively connect with voters.
Arnold Hill’s Sample Campaign:
Position: Running for Congress in Virginia’s 2nd District
Background: Lifelong Norfolk resident with 15 years of community service involvement
Platform: Expanding access to affordable healthcare, supporting small businesses, protecting Virginia’s coastline, and advocating for veterans.
Bio: Arnold Hill is a dedicated community leader with over 15 years of experience running to serve the people of Virginia’s 2nd District. As a small business owner and former Chair of the Hampton Roads Economic Development Commission, Arnold has worked tirelessly to boost the local economy and support veterans through his nonprofit job training program. He is passionate about finding common-sense solutions for healthcare, protecting the coastline from environmental threats, and strengthening local infrastructure.
Before crafting any script, it’s crucial to have a clear understanding of the candidate’s background, platform, and key issues—just like Arnold’s example. This foundation ensures your messaging is authentic, relatable, and resonates with voters. Our sample scripts, built around Arnold’s campaign, provide a flexible template you can adapt to meet your own campaign’s specific needs and goals.
Remember to abide by the Script Content Standards to ensure your scripts are approved by the carriers.
Sample Scripts
General Fundraising, Building Support
Hi {fname},
It’s Arnold Hill, and I’m running for Congress in Virginia’s 2nd District. Our campaign is all about making real progress on key issues like affordable healthcare, supporting small businesses, and protecting our coastline. We’re building momentum, but we need your support to keep growing!
Can you chip in $10 today to help us reach more voters and expand our grassroots movement? Every contribution brings us closer to creating lasting change in Washington for the people of Virginia.
Your donation will help fund the fight for affordable healthcare, provide real solutions for small businesses, and protect our coastal communities from the growing impact of climate change. Together, we’ll create a better future for everyone in Virginia’s 2nd District. Let’s build something lasting and impactful—starting today!
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Urgent Fundraising, Immediate Goals
Hi {fname},
It’s Arnold Hill, and we’re in a critical moment in our campaign for Congress in Virginia’s 2nd District. We have a big goal to meet, and your support right now can make all the difference in ensuring our message reaches voters.
We need to raise $10,000 in the next 24 hours to stay on track. Can you chip in $20 immediately to help us hit this important goal? Every dollar counts in this crucial moment!
Your contribution will go directly toward reaching undecided voters, funding outreach efforts, and ensuring that our community’s voice is heard in Washington. Together, we’ll bring real change to our district and secure a better future for Virginia. Now is the time to act!
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Join the Movement for a Better Tomorrow
Hi {fname}, I’m Arnold Hill, and I’m running for Congress in Virginia’s 2nd District because I believe in the fundamental strength and potential of our community. For over 15 years, I’ve been on the ground, working hard to improve the lives of our neighbors—as a small business owner, a community leader, and as the former Chair of the Hampton Roads Economic Development Commission. I’ve seen firsthand the challenges we face, and I’m ready to deliver real, lasting solutions in Washington.
From expanding affordable healthcare to bolstering small businesses and safeguarding our coastline, I am committed to fighting for the issues that directly impact you, your family, and your future. I’ve spent my career making our community stronger and more resilient, and now I’m calling on YOU to help take this movement to the next level!
This is our time—together, we can build the future Virginia’s 2nd District deserves.
Visit: robocent.com <- Get involved today!
Let’s make this happen. Our community is counting on us, and with your support, we will make history. I look forward to earning your vote.
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Want to Opt-Out? Reply w/ stop.
Early Voting Push
Hi {fname}! I’m {agent_first_name} with Arnold Hill’s campaign, and I wanted to take a moment to introduce you to Arnold and share some important information about voting in this election. Arnold is running for Congress in Virginia’s 2nd District, and he’s focused on delivering common-sense solutions for our community. From affordable healthcare to protecting our coastline and supporting small businesses, Arnold is committed to making life better for everyone in Virginia.
Did you know that early voting is already underway? Voting early is a convenient way to make sure your voice is heard without having to wait until Election Day. Here’s how you can vote early:
When: Early voting runs from {start_date} to {end_date}.
Where: You can vote at {location_name} located at {location_address}.
How: Bring your valid ID and any other required materials. Check robocent.com for full details on what to bring.
By voting early, you’ll be helping Arnold Hill fight for the issues that matter most to you and our community. Let’s work together to make a difference in this election. Visit robocent.com to learn more about Arnold’s platform and get all the details on how to cast your early vote.
Sent on behalf of Arnold Hill for Congress. Want to Opt-Out? Reply w/ stop.
Absentee Voting Made Easy
Hi {fname}, I’m {agent_first_name}, a volunteer with Arnold Hill’s campaign for Congress in Virginia’s 2nd District. We know life can be busy, and sometimes making it to the polls on Election Day isn’t possible. But that doesn’t mean your voice shouldn’t be heard! That’s why I’m reaching out to remind you about absentee voting options.
If you can’t make it in person, you can still vote by absentee ballot. Here’s how:
Request your absentee ballot at {absentee_ballot_link}.
Complete your ballot and return it by {deadline_date} to ensure it’s counted.
If you’re unsure about the process or need more details, you can visit robocent.com for full instructions.
If you don’t know Arnold Hill, let me tell you a little about him. Arnold is a lifelong resident of Virginia’s 2nd District and is running for Congress to bring common-sense solutions to issues like affordable healthcare, supporting small businesses, and protecting our coastline. He’s committed to making our community stronger and more sustainable for everyone. You can learn more about Arnold and his platform by visiting robocent.com.
By voting absentee, you’re ensuring that your voice matters, no matter how busy life gets. It’s quick, easy, and just as important as voting in person. Don’t miss your chance to help shape the future of Virginia’s 2nd District.
Want to Opt-Out? Reply w/ STOP
GOTV: Your Voice is Your Vote
Hi {fname}, I’m Arnold Hill, and I’m running for Congress in Virginia’s 2nd District because I believe in fighting for our community—where I’ve lived my entire life. As a small business owner and longtime community leader, I know firsthand the challenges we face, and I’m committed to making sure your voice is heard in Washington. From expanding access to affordable healthcare, to supporting local businesses, and protecting our coastline from climate change, I’m ready to take on the issues that matter most to us.
But none of this is possible without your vote. Your vote is your voice, and it’s the most powerful way to ensure we move forward together. If you haven’t yet, make sure you’re registered and know where to cast your ballot. Visit robocent.com to check your registration status, find your polling location, and get all the details on how to make your vote count.
Your vote will help create the change we need—a stronger economy for small businesses, better healthcare for families, and a future where our coastline is protected for generations to come. This is about more than just an election; it’s about standing up for our values, our community, and the future we want to build together.
Now is the time to act. I need your help to make sure we send a clear message: Virginia’s 2nd District deserves leadership that listens to the people. Let’s make this election count—because together, we can create real, lasting change.
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
GOTV: One Week Until Election Day
Hi {fname}! I’m {agent_first_name}, a volunteer with Arnold Hill’s campaign, and with Election Day just one week away, we’re reaching out to make sure your voice is heard! Arnold is running for Congress in Virginia’s 2nd District, and he’s fighting for affordable healthcare, stronger small businesses, and real action on protecting our coastline. Your vote will make a huge difference in deciding the future of our community.
Here’s what you need to know to cast your vote:
Election Day: {Election_day_date}
Poll Hours: Polls are open from {opening_time} to {closing_time}
Polling Location: You can vote at {polling_location} located at {polling_address}. Don’t forget to bring your ID!
If you’ve already voted early or by mail - thank you! If not, make sure you have your voting plan in place. Every vote counts, and together, we can bring real change to Virginia’s 2nd District.
Visit robocent.com to find more details about Arnold Hill’s platform and make sure you’re ready to vote on {Election_day_date}!
Sent by Arnold Hill for Congress. Want to Opt-Out? Reply w/ STOP
GOTV: Tomorrow is Election Day
Hi {fname}! This is {agent_first_name} with a quick reminder from Arnold Hill’s campaign - Election Day is tomorrow! We’re hours away from deciding the future of Virginia’s 2nd District, and I wanted to personally reach out to make sure you have everything you need to vote.
If you’re still unsure about Arnold Hill, let me tell you why he’s the right choice. Arnold is a lifelong Norfolk resident who understands our community’s challenges firsthand. As a small business owner and community leader, Arnold has fought for affordable healthcare, stronger support for local businesses, and real action to protect our coastline from climate change. He believes in common-sense solutions that work for all of us, not just a few.
This election will shape the future of our district, and your vote will help decide it. Make sure you have your plan for tomorrow:
Polls Open: {opening_time}
Polls Close: {closing_time}
Where to Vote: Your polling location is {polling_location_address}
What to Bring: Don’t forget to bring your ID!
You can visit robocent.com to learn more about Arnold’s platform and check your polling location. This is your chance to vote for a leader who will work for everyone in our community. Let’s bring real change to Washington—starting tomorrow!
Want to Opt-Out? Reply w/ STOP
GOTV: It All Comes Down to Eday
Hi {fname},
Today is Election Day, and after months of hard-fought campaigning, it all comes down to this moment. I’m Arnold Hill, and I’ve spent this campaign listening to you, working alongside our community, and sharing my vision for Virginia’s 2nd District. From affordable healthcare to supporting our small businesses, to protecting our coastline, this campaign has been about building a better future for everyone in our district.
But none of this can happen without your support. I’m asking for your vote today, and with it, your trust. Together, we’ve built a movement that’s about real change—change that listens to the needs of the people and fights for practical, common-sense solutions. We’ve worked too hard to let this opportunity slip away, and now it’s your voice that can make the difference.
So, please, if you haven’t already, head to the polls today and cast your vote. Your vote isn’t just for me—it’s for our community, our values, and the future we want to build together. I’m ready to fight for you in Washington, but I need your support to get there.
Let’s make this day count. Visit robocent.com for your polling location, and let’s win this together!
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Volunteer Recruitment Message
Hi {fname}, I’m Arnold Hill, and I’m running for Congress in Virginia’s 2nd District. Our community deserves leaders who will fight for affordable healthcare, support local businesses, and protect our coastline—and that’s exactly what I plan to do. But to make it happen, I need your help.
Will you join our team? We’re looking for volunteers to help spread our message by knocking on doors, making phone calls, or even texting voters! Every bit of help brings us closer to making sure our community has the leadership it deserves. Visit robocent.com/volunteer to sign up and join us in this effort.
By volunteering, you’ll be helping me build a stronger, more united Virginia. Every action you take will help us reach voters who care about these same issues. Together, we can win this and bring real change to our district—change that will benefit you, your neighbors, and future generations.
Sent by {agent_first_name}, a volunteer texting you 1-on-1 for Arnold Hill for Congress. Have questions? Send a reply and I'll get you an answer!
If you want to Opt-Out, you can reply w/ 'stop'.
Event Invite: Meet & Greet
Hi {fname}, I’m Arnold Hill, and I’m running for Congress in Virginia’s 2nd District. I’d love to meet you in person at our upcoming Meet and Greet where I’ll be sharing my vision for affordable healthcare, supporting local businesses, and protecting our coastline. This is a perfect opportunity to ask questions, share your thoughts, and get to know me directly.
Join us on September 20th at 5PM at Lynnhaven Pub, Shore Dr, Virginia Beach. Whether you’re new to the campaign or a long-time supporter, we’d love to see you there. This is a relaxed chance to chat, meet fellow community members, and learn more about the campaign.
Your involvement means everything to this movement. By coming out, you’ll help build momentum for a campaign that’s about bringing real solutions to the issues we care about. I look forward to seeing you and hearing your ideas!
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Policy Highlight: Protect Our Coastline
Hi {fname}, I’m Arnold Hill, and as a lifelong resident of Virginia’s 2nd District, I’ve seen firsthand the impact that rising sea levels and extreme weather are having on our coastline. Protecting our coast isn’t just about preserving our natural beauty—it’s about protecting homes, businesses, and the livelihoods of countless families.
My plan focuses on investing in stronger flood defenses, promoting sustainable infrastructure, and working to secure federal support for projects that safeguard our coastline. I’m committed to ensuring that our coastal communities remain safe and thriving for generations to come.
This is about more than just the environment—it’s about protecting what makes Virginia’s 2nd District a great place to live and work. By voting for me, you’re supporting a future where our coastline is protected and our economy remains strong.
Visit robocent.com to learn more about my plan to protect our coastline and ensure a sustainable future for our community.
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Survey: We Need Your Thoughts
Hi {fname}, My name is {agent_first_name}, and I’m a volunteer with Arnold Hill’s campaign for Congress in Virginia’s 2nd District. We’re working hard to represent the voices and priorities of our community, and we’d love to hear from you!
We’ve put together a quick survey to gather feedback on the issues that matter most to you—whether it’s healthcare, education, local businesses, or protecting our coastline. Your input will help guide Arnold Hill’s campaign and ensure we’re fighting for what’s important to the people of this district.
Provide Your Feedback: robocent.com/survey
Your feedback is crucial in shaping the direction of this campaign and the future of our community. Thank you for taking the time to share your thoughts!
Want to Opt-Out? Reply w/ STOP
New Endorsement Announcement
Hi {fname}, I’m thrilled to share some exciting news - Sarah Applegate, a beloved local business owner, community leader, and advocate, has officially endorsed Arnold Hill’s campaign for Congress in Virginia’s 2nd District!
Sarah Applegate has spent years working to uplift our community, supporting small businesses and advocating for the people of Virginia’s 2nd District. Her tireless efforts and deep connection with the community make her endorsement a true honor for our campaign. Her belief in Arnold Hill’s vision for affordable healthcare, supporting local businesses, and protecting our coastline is a testament to the strong future we can build together.
Sarah’s endorsement strengthens our movement and brings us one step closer to creating real, lasting change in Washington. With her support and yours, we can continue to fight for the values and priorities that matter most to our community.
Join Sarah Applegate and thousands of others in supporting Arnold Hill. Visit robocent.com to learn more about Arnold’s platform and how you can get involved.
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
URGENT CAMPAIGN ALERT
{fname}, something HUGE just happened in Arnold Hill’s campaign! We’ve just secured a MAJOR endorsement that could change the entire race!
DON’T WAIT—visit robocent.com NOW to find out who’s standing with us. This is the kind of news that could shift the momentum and push us toward victory.
SEE IT FOR YOURSELF at robocent.com. This is BIG!
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Ready to take the next step? Our in-house political consultants are ready to help you create winning scripts tailored to your campaign. Let’s talk! Schedule a call with our experts to get started.
In-Depth Knowledge
Running SMS Surveys
Two Effective Approaches
At RoboCent, we offer two highly effective methods for conducting SMS Surveys. Choose the approach that best aligns with your campaign goals and resources.
Option 1: Link-Based Survey
In this approach, your message contains a link to an external survey platform where recipients can share their opinions. This method is highly efficient and automated, requiring minimal hands-on engagement from your team.
Example:
Hello {fname} this is {agent_first_name} from [Organization Name]. We value your opinion on [Issue/Topic]. Please click the link to complete our quick survey: [Survey Link]. To opt-out, reply with 'Stop'.
Our team can manage the entire survey process for you, including the creation of voter-specific URLs. This allows you to not only collect valuable information but also to know exactly who it's coming from. Contact our team to get started.
Option 2: Interactive Messaging Survey
For a more personalized touch, you can engage your contacts in a back-and-forth text dialogue. This approach requires a dedicated team to manage the ongoing conversation and gather responses manually.
How It Works:
The initial text message is sent to your contact list, either by RoboCent if you opt for the Managed Service, or by the client directly if you choose the Self-Service option during scheduling.
Once the initial messages are sent, your team of staff and volunteers take over the conversation. Utilizing the Agent Portal, they engage in personalized, one-on-one interactions to collect survey responses from recipients.
Example:
Hi {fname}, it's {agent_first_name} with [Organization Name]. Quick question: On a scale of 1-5, how important is [Issue/Topic] to you? Your feedback helps us focus on what matters most to our community. Want to opt-out? Reply w/ 'stop'.
Note: While RoboCent can handle the delivery of your initial messages, your team is responsible for managing any subsequent back-and-forth communication to conduct the survey.
Choose the survey method that fits your campaign's needs for a successful and meaningful outreach.
Selecting the Perfect Tone
When crafting text message scripts for your political campaign, it's crucial to consider the tone you want to convey to your audience. The tone you choose should align with your campaign's goals and the specific message you're delivering. Here are some tone options along with descriptions and examples for each type:
Inspirational Tone:
Description: An inspirational tone is ideal for motivating and energizing your audience. It's all about stirring emotions and inspiring action.
Example: "Join us in making history! Your vote can shape the future of our community. Let's come together and create a brighter tomorrow. Voting for [Candidate Name] is your chance to make a difference."
Friendly and Approachable Tone:
Description: This tone exudes warmth and approachability, making your audience feel comfortable and valued.
Example: "Hi there, {fname}! It's {agent_first_name} from [Organization Name]. We're here to help you every step of the way. Have questions about voting? Just reply, and we'll provide all the info you need."
Informative and Educational Tone:
Description: An informative tone is perfect for delivering important details and updates to your audience while maintaining a neutral and educational style.
Example: "Stay informed about the upcoming election! Early voting starts today, and we're here to guide you through the process. Avoid the Election Day rush and cast your vote now for [Candidate Name]."
Urgent Tone:
Description: When time is of the essence, an urgent tone can be effective in encouraging quick action from your audience.
Example: "Time is running out! Request your absentee ballot today to ensure your vote counts for [Candidate Name]. Don't wait—let's make a difference together!"
Gratitude and Appreciation Tone:
Description: Expressing gratitude and appreciation can foster a sense of community and recognition among your audience.
Example: "Thank you, {fname}, for being an active participant in our democracy. Your support for [Candidate Name] means the world to us. Together, we'll achieve great things."
Professional and Authoritative Tone:
Description: A professional tone conveys authority and seriousness, often suitable for policy-related messages or formal announcements.
Example: "This is an official message from [Organization Name]. We want to ensure your voice is heard in the upcoming election. Stay informed and vote for [Candidate Name] to shape our community's future."
CTA-Driven (Call to Action) Tone:
Description: When you want your audience to take immediate action, a CTA-driven tone emphasizes the urgency of the message.
Example: "It's time to act! Early voting has begun. Head to the polls now and support [Candidate Name]. Every vote counts, and we need yours!"
Choose the tone that best suits your campaign's objectives and the specific message you want to convey. Remember, crafting the right tone can significantly impact how your audience engages with your campaign's messages.
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