Crafting the Perfect Text Script
by FullPAC
About Our Sample Scripts
We’ve developed a fictional candidate, Arnold Hill, to demonstrate the power of well-crafted campaign messaging. While Arnold isn’t a real candidate, his background and campaign reflect the real-world priorities of many candidates, allowing you to see how to effectively connect with voters.
Arnold Hill’s Sample Campaign:
Position: Running for Congress in Virginia’s 2nd District
Background: Lifelong Norfolk resident with 15 years of community service involvement
Platform: Expanding access to affordable healthcare, supporting small businesses, protecting Virginia’s coastline, and advocating for veterans.
Bio: Arnold Hill is a dedicated community leader with over 15 years of experience running to serve the people of Virginia’s 2nd District. As a small business owner and former Chair of the Hampton Roads Economic Development Commission, Arnold has worked tirelessly to boost the local economy and support veterans through his nonprofit job training program. He is passionate about finding common-sense solutions for healthcare, protecting the coastline from environmental threats, and strengthening local infrastructure.
Before crafting any script, it’s crucial to have a clear understanding of the candidate’s background, platform, and key issues—just like Arnold’s example. This foundation ensures your messaging is authentic, relatable, and resonates with voters. Our sample scripts, built around Arnold’s campaign, provide a flexible template you can adapt to meet your own campaign’s specific needs and goals.
Remember to abide by the Script Content Standards to ensure your scripts are approved by the carriers.
Sample Scripts
General Fundraising, Building Support
Hey {fname}, it’s Arnold Hill, and I’m fired up to run for Congress in Virginia’s 2nd District! 🎉 We’re taking on big challenges, and I’m committed to real change that makes life better for everyone here.
Here’s what we’re fighting for: 🏥 Affordable Healthcare: Making sure everyone has access to care 💼 Support for Small Businesses: Helping local businesses grow and thrive 🌊 Protecting Our Coastline: Safeguarding our communities from climate impacts
We’re building momentum, but I need your help to keep it going! 💪 If you believe in what we’re fighting for, chip in $10 today to power this movement forward. Every donation brings us closer to creating lasting change!
👇 Donate here to fuel our grassroots campaign! 🔗 https://robocent.com/
Let’s build a brighter future for Virginia’s 2nd District—together!
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Want to Opt-Out? Reply w/ STOP
Urgent Fundraising, Immediate Goals
🚨 URGENT: We need your help! 🚨
Hey {fname}, it’s Arnold Hill! We’re in crunch time for our campaign in Virginia’s 2nd District, and we’ve got a major goal: raising $10,000 in the next 24 hours to stay competitive. This is our moment, and we can’t do it without you.
💥 Can you chip in $20 right now to push us over the top? Every dollar gets us closer to winning and sending our message of real change to Washington.
Here’s what your support powers: 🎯 Reaching undecided voters 📲 Funding critical outreach efforts 🗣️ Making sure our community’s voice is heard loud and clear
We’re counting on grassroots supporters like YOU to fuel this movement! Together, we’ll bring real change to Virginia.
🔥 Donate now and be part of something powerful! DONATE NOW ➡️ https://robocent.com/
{agent_first_name} w Arnold Hill for Congress, reply stop to end.
Join the Movement for a Better Tomorrow
Hi {fname}, I’m Arnold Hill, and I’m running for Congress in Virginia’s 2nd District because our community’s potential is limitless. For over 15 years, I’ve worked side by side with neighbors as a small business owner, community leader, and Chair of the Hampton Roads Economic Development Commission. I’ve seen the challenges we face—and I know we can overcome them together.
🏥 Expanding affordable healthcare 🏢 Supporting small businesses 🌊 Protecting our coastline and environment
This is about building a future we all deserve—for you, your family, and generations to come. But I can’t do it alone. I need YOU to be part of this movement to make real, lasting change in Washington.
⏳ Now is our time—together, we can make it happen.
Get involved today: robocent.com
Our community is counting on us. I look forward to earning your vote and working side by side with you to build a brighter future.
Sent by {agent_first_name} with Arnold Hill for Congress. Want to opt out? Reply STOP.
Early Voting Push
Hi {fname}! I’m {agent_first_name} with Arnold Hill for Congress, and I wanted to share important voting information with you. Arnold is running for Congress in Virginia’s 2nd District, committed to delivering common-sense solutions for our community.
🏥 Affordable healthcare 🏢 Support for small businesses 🌊 Protection for our coastline
Early voting is underway! Voting early is a quick and easy way to make sure your voice is heard.
📅 When: {start_date} – {end_date} 📍 Where: {location_name}, {location_address} 🆔 How: Bring a valid ID. Visit robocent.com for what you’ll need to vote.
By voting early, you’re helping Arnold Hill fight for the future of Virginia. Let’s make a difference together. Visit robocent.com to learn more about Arnold’s platform and plan for real change.
Want to Opt-Out? Reply w/ STOP.
Absentee Voting Made Easy
Hi {fname}, I’m {agent_first_name}, a volunteer with Arnold Hill’s campaign for Congress in Virginia’s 2nd District. We know life gets busy, and sometimes making it to the polls on Election Day isn’t possible. But your voice still matters! That’s why I’m reminding you about absentee voting options.
📬 How to Vote Absentee: 📝 Request your absentee ballot: {absentee_ballot_link} 📅 Return it by: {deadline_date}
Need help? Visit robocent.com for full instructions on how to complete the process.
If you’re unfamiliar with Arnold Hill, here’s a little about him: 🌟 Lifelong resident of Virginia’s 2nd District 🏥 Focused on affordable healthcare 🏢 Supports small businesses 🌊 Committed to protecting our coastline
Arnold’s campaign is about building a stronger, more sustainable community for everyone. You can learn more at robocent.com.
Absentee voting is easy, secure, and ensures your voice is heard—no matter how busy life gets.
STOP to END
GOTV: Your Voice is Your Vote
Hi {fname}, I’m Arnold Hill, and I’m running for Congress in Virginia’s 2nd District because I believe in fighting for our community—where I’ve lived my entire life. As a small business owner and longtime community leader, I’ve seen the challenges we face, and I’m committed to ensuring your voice is heard in Washington.
🏥 Affordable healthcare 🏢 Support for small businesses 🌊 Protecting our coastline from climate change
But none of this is possible without your vote. Your vote is your voice, and it’s the most powerful way to drive real change.
🗳️ Check Your Registration & Polling Location: Visit robocent.com to confirm your status and find out where and when to cast your ballot.
Together, we can build a stronger economy, improve healthcare, and preserve our coastline for future generations. This is about standing up for our values and shaping a future we believe in.
Let’s make this election count—because with your support, we can create lasting change.
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
GOTV: One Week Until Election Day
Hi {fname}! I’m {agent_first_name}, a volunteer with Arnold Hill’s campaign, and with Election Day just one week away, we’re making sure your voice is heard! Arnold is running for Congress in Virginia’s 2nd District, fighting for:
🏥 Affordable healthcare 🏢 Stronger small businesses 🌊 Real action to protect our coastline
Here’s what you need to know to cast your vote:
📅 Election Day: {Election_day_date} 🕘 Poll Hours: Open from {opening_time} to {closing_time} 📍 Polling Location: {polling_location} at {polling_address} 🆔 Don’t forget your ID!
If you’ve already voted—thank you! If not, now is the time to make your voting plan. Every vote counts, and together, we can bring the change Virginia’s 2nd District deserves.
👇 Learn more about our grassroots campaign! 🔗 https://robocent.com/
Arnold Hill for Congress, reply stop to end.
GOTV: Tomorrow is Election Day
{fname} - TOMORROW IS ELECTION DAY 🗳️
We’re just hours away from deciding the future of Virginia’s 2nd District. If you’re still undecided, let me tell you why Arnold Hill is the leader we need:
🌊 Lifelong Norfolk resident who knows our community and its challenges firsthand 🏢 Small business owner committed to supporting local businesses and growing our economy 🏥 Fighting for affordable healthcare so everyone gets the care they deserve 🌿 Taking real action to protect our coastline for generations to come
Arnold stands for common-sense solutions that work for everyone—not just a select few. This election will define our district’s future, and your vote matters.
Make sure you’re ready for tomorrow:
🕘 Polls Open: {opening_time} 🕖 Polls Close: {closing_time} 📍 Polling Location: {polling_location_address} 🆔 Bring your ID!
Confirm your polling location and any election related info straight from the source 👇
🔗 https://www.elections.virginia.gov/
This is our chance to bring real change to Washington—we can't do it without your support! 💪
Sent by {agent_first_name} with Arnold Hill for Congress. Reply STOP to opt out.
GOTV: It All Comes Down to Eday
🚨 Election Day is HERE! 🚨
{fname}, this is your chance to flip Virginia’s 2nd District! Arnold Hill is ready to deliver affordable healthcare, boost small businesses, and protect our coastline—but only if you vote! 🗳️
📍 Where to Vote: {polling_location_address} 🕘 Polls Open: {opening_time} – {closing_time}
🙏 Your vote makes a difference - thank you for supporting our community! Don’t sit this one out!
Visit robocent.com for any last-minute info.
{agent_first_name}, Arnold Hill for Congress. STOP to END
Volunteer Recruitment Message
🚀 Join the Team, Make a Difference! 🚀
I’m Arnold Hill, running for Congress in Virginia’s 2nd District—and I need your help to WIN! 🗳️
Our community deserves a leader who will fight for affordable healthcare, boost small businesses, and protect our coastline. But we can’t do it alone—we need volunteers like YOU!
🔹 Knock on doors 🔹 Make phone calls 🔹 Text voters
Every effort counts and gets us one step closer to victory! 🏆 Join the movement today: 👉 robocent.com/volunteer
Together, we’ll bring real change to Virginia’s 2nd District. Let’s make it happen!
Sent by {agent_first_name}, a volunteer texting you 1-on-1 for Arnold Hill for Congress. Got questions? Reply, and I’ll get you answers! Want to Opt-Out? Reply STOP.
Event Invite: Meet & Greet
Hi {fname}! Join us for a Meet & Greet with Arnold Hill, your candidate for Congress in Virginia’s 2nd District. This is your chance to hear directly from Arnold about his vision for affordable healthcare, supporting small businesses, and protecting our coastline.
🗓️ When: {event_date} 📍 Where: {event_location} ⏰ Time: {event_time}
Bring your questions, meet fellow supporters, and let’s come together to create a better future for our community! 💬 Light refreshments will be provided.
RSVP today and learn more about how you can get involved: 👉 robocent.com
We can’t wait to see you there! Together, we’ll bring real change to Virginia’s 2nd District.
Sent by {agent_first_name}, a volunteer for Arnold Hill for Congress. Reply STOP to opt out.
Policy Highlight: Protect Our Coastline
Hi {fname}! Arnold Hill is running for Congress in Virginia’s 2nd District with a commitment to safeguard our beautiful coastline. 🌅 Coastal communities like ours are vital to both our environment and economy—and Arnold will fight to ensure they remain protected for future generations.
Arnold’s plan includes: 🌱 Climate Action: Real solutions to address rising sea levels and protect against flooding. 🚧 Infrastructure Investment: Strengthening shoreline defenses to protect homes and businesses. 🌊 Environmental Preservation: Working with local experts to safeguard marine ecosystems and support our tourism and fishing industries.
This is more than policy—it's about preserving the way of life we love on the coast. With Arnold in Congress, you’ll have a leader who understands the challenges we face and is committed to real action.
Support Arnold Hill today and let’s protect Virginia’s coastline for generations to come. Visit robocent.com to learn more and get involved!
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. STOP to END
Survey: We Need Your Thoughts
Hi {fname}, Arnold Hill is running for Congress in Virginia’s 2nd District, and your opinion matters! We want to hear from you about the issues that are most important to our community.
Take just a minute to share your thoughts:
👉 What matters most to you? 🏥 Affordable healthcare 🏢 Support for small businesses 🌊 Protection for our coastline 🚓 Strengthening Public Safety
Your feedback will help guide our campaign and ensure Arnold focuses on what matters to YOU.
Click here to take the quick survey: robocent.com/survey
Together, we’ll build a brighter future for Virginia’s 2nd District! 🌟
{agent_first_name} with Arnold Hill for Congress, STOP to opt out.
New Endorsement Announcement
🚨 New Endorsement Announcement! 🚨
Big news, {fname}! Arnold Hill, running for Congress in Virginia’s 2nd District, just earned a powerful endorsement from {endorser_name}! 🎉
This endorsement is a testament to Arnold’s dedication to affordable healthcare, supporting small businesses, and protecting our coastline. With {endorser_name} standing with us, we’re gaining even more momentum to bring real change to our district!
We’re building a movement, and we want YOU to be part of it. Let’s make this victory happen together! Visit robocent.com to learn more about Arnold’s platform and how you can get involved.
📅 Election Day is right around the corner—don’t wait to make your voice heard!
{agent_first_name} with Arnold Hill for Congress, STOP to opt out.
URGENT CAMPAIGN ALERT
{fname}, 🚨
Something HUGE just happened in Arnold Hill's campaign! We've secured a MAJOR endorsement that could change the entire race! 🎉
DON'T WAIT—visit robocent.com NOW to find out who's standing with us. This is the kind of news that could shift the momentum and push us toward victory! 🏆
SEE IT FOR YOURSELF at robocent.com. This is BIG! ⚡
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. STOP to END
Ready to take the next step? Our in-house political consultants are ready to help you create winning scripts tailored to your campaign. Let’s talk! Schedule a call with our experts to get started.
In-Depth Knowledge
Running SMS Surveys
Two Effective Approaches
At RoboCent, we offer two highly effective methods for conducting SMS Surveys. Choose the approach that best aligns with your campaign goals and resources.
Option 1: Link-Based Survey
In this approach, your message contains a link to an external survey platform where recipients can share their opinions. This method is highly efficient and automated, requiring minimal hands-on engagement from your team.
Example:
Hello {fname} this is {agent_first_name} from [Organization Name]. We value your opinion on [Issue/Topic]. Please click the link to complete our quick survey: [Survey Link]. To opt-out, reply with 'Stop'.
Our team can manage the entire survey process for you, including the creation of voter-specific URLs. This allows you to not only collect valuable information but also to know exactly who it's coming from. Contact our team to get started.
Option 2: Interactive Messaging Survey
For a more personalized touch, you can engage your contacts in a back-and-forth text dialogue. This approach requires a dedicated team to manage the ongoing conversation and gather responses manually.
How It Works:
The initial text message is sent to your contact list, either by RoboCent if you opt for the Managed Service, or by the client directly if you choose the Self-Service option during scheduling.
Once the initial messages are sent, your team of staff and volunteers take over the conversation. Utilizing the Agent Portal, they engage in personalized, one-on-one interactions to collect survey responses from recipients.
Example:
Hi {fname}, it's {agent_first_name} with [Organization Name]. Quick question: On a scale of 1-5, how important is [Issue/Topic] to you? Your feedback helps us focus on what matters most to our community. Want to opt-out? Reply w/ 'stop'.
Note: While RoboCent can handle the delivery of your initial messages, your team is responsible for managing any subsequent back-and-forth communication to conduct the survey.
Choose the survey method that fits your campaign's needs for a successful and meaningful outreach.
Selecting the Perfect Tone
When crafting text message scripts for your political campaign, it's crucial to consider the tone you want to convey to your audience. The tone you choose should align with your campaign's goals and the specific message you're delivering. Here are some tone options along with descriptions and examples for each type:
Inspirational Tone:
Description: An inspirational tone is ideal for motivating and energizing your audience. It's all about stirring emotions and inspiring action.
Example: "Join us in making history! Your vote can shape the future of our community. Let's come together and create a brighter tomorrow. Voting for [Candidate Name] is your chance to make a difference."
Friendly and Approachable Tone:
Description: This tone exudes warmth and approachability, making your audience feel comfortable and valued.
Example: "Hi there, {fname}! It's {agent_first_name} from [Organization Name]. We're here to help you every step of the way. Have questions about voting? Just reply, and we'll provide all the info you need."
Informative and Educational Tone:
Description: An informative tone is perfect for delivering important details and updates to your audience while maintaining a neutral and educational style.
Example: "Stay informed about the upcoming election! Early voting starts today, and we're here to guide you through the process. Avoid the Election Day rush and cast your vote now for [Candidate Name]."
Urgent Tone:
Description: When time is of the essence, an urgent tone can be effective in encouraging quick action from your audience.
Example: "Time is running out! Request your absentee ballot today to ensure your vote counts for [Candidate Name]. Don't wait—let's make a difference together!"
Gratitude and Appreciation Tone:
Description: Expressing gratitude and appreciation can foster a sense of community and recognition among your audience.
Example: "Thank you, {fname}, for being an active participant in our democracy. Your support for [Candidate Name] means the world to us. Together, we'll achieve great things."
Professional and Authoritative Tone:
Description: A professional tone conveys authority and seriousness, often suitable for policy-related messages or formal announcements.
Example: "This is an official message from [Organization Name]. We want to ensure your voice is heard in the upcoming election. Stay informed and vote for [Candidate Name] to shape our community's future."
CTA-Driven (Call to Action) Tone:
Description: When you want your audience to take immediate action, a CTA-driven tone emphasizes the urgency of the message.
Example: "It's time to act! Early voting has begun. Head to the polls now and support [Candidate Name]. Every vote counts, and we need yours!"
Choose the tone that best suits your campaign's objectives and the specific message you want to convey. Remember, crafting the right tone can significantly impact how your audience engages with your campaign's messages.
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