Script Content Standards
What you can (and cannot say) in Peer-to-Peer Text Messages.
Compliant and Personalized Text Messaging
This guide is your roadmap to navigating the complexities of compliant and high-impact texting in the political arena. We'll walk you through essential practices, from using Merge Fields to ensuring full Opt-Out compliance. Adhering to these guidelines is not just about meeting carrier and legal requirements; it's about maximizing the effectiveness of your campaigns. Let's dive in.
Merge Field Basics
Merge Fields are like placeholders. Instead of writing individual messages for each contact, you use these placeholders which will be automatically replaced with the actual data when sending the message. Think of them as customizable spots in your script that will change to fit the receiver.
Why Use Them?
To personalize each message without manual effort. For instance, if you want to address each recipient by their first name, instead of typing out each name, you'd simply insert the {fname} merge field.
Essential Merge Fields:
Every script must include {fname} for the recipient’s name, pulled from your loaded list during scrubbing, and {agent_first_name} for the agent’s name, which populates based on who presses the "send" button. These placeholders will fill automatically as messages are sent.
Sender's Name:
{agent_first_name}Merged automatically for each individual message as the agents click send.
Recipient's Name:
{fname}Merged from the phone list you are targeting, mapped during the scrubbing process.
Script and Display Example:
Script: "Hi
{fname}, this is{agent_first_name}with Patterson for Senate."What the Contact Sees: "Hi John, this is Sarah with Patterson for Senate."
Script: "Your voting location,
{precinct_name}, is open from 7AM to 7PM"What the Contact Sees: "Your voting location, Ocean View Rec Center, is open from 7AM to 7PM"
The referenced column for the merge field must be assigned during the Phone List Mapping step.
By implementing these Merge Fields, you not only comply with carrier regulations but also enhance the personal touch in your political outreach efforts and boost engagement.
Essential Guidelines
Ensure Compliant and High-Impact Text Messaging Campaigns
Optimize your text messaging campaigns by adhering to these guidelines. Ensure compliance, engagement, and effectiveness in one go.
Identification & Language
Clearly State the Organization: Always mention the registered brand responsible for sending the text for transparent communication.
Opt-Out Instructions: Always allow recipients a way to stop receiving messages. If omitted, RoboCent automatically adds an opt-out option, ensuring compliance and consideration for recipients' preferences.
First-Person Perspective: Texts should feel like a 1:1 conversation for genuine engagement.
Use Multiple Merge Fields: Diversify your script to avoid spam flags.
URLs & Domains
Legitimate Websites: URLs should lead to a website with clear ownership and purpose.
Full URLs: Use the complete URL with "HTTP" for compatibility, no shortened URLs.
Example: Use
http://robocent.com/notrobocent.comorbit.ly/robocent_app
No Redirects: URLs should remain constant when opened.
Healthy Domains: Use domains that are not flagged or blocked by carriers.
Compliance
No SPAM: Messages must read naturally in the First-Person Perspective; Peer-to-Peer is a one-on-one conversation for genuine engagement.
Avoid ALL CAPS: Stick to proper case to reduce the risk of being blocked.
RoboCent assumes no liability for the content of your messages and offers no refunds for texts impacted by carrier filtering. Your responsibility as the user is to comply with established text messaging guidelines.
Defamation & Libel Prohibited
Follow these guidelines to craft messages that are not only compelling but also in line with carrier compliance and defamation laws.
You're permitted to make comparisons with political opponents as long as you refrain from mentioning their names directly in the text message. Explicitly using an opponent's name to imply or make conclusions is strictly off-limits and could lead to compliance issues.
Script Examples
Approved: "Did you hear what my opponent said last week about [topic]? Read more: [link]"
Approved: "My opponent has been in office for 16 years with little to show for it. Elect John Smith for real change!"
Prohibited: "Did you hear what Tim Potter said last week about [topic]? Read more: [link]"
Prohibited: "Tim Potter has been in office for 16 years and hasn't achieved much. Vote for John Smith!"
By meticulously following these best practices, you'll ensure that your campaigns are compliant, effective, and built for optimal engagement.
Full Opt-Out Compliance
RoboCent automatically detects Opt-Out keywords like "stop" or "unsubscribe" and adds the contact to our DNC list. This ensures they won't receive further messages from your organization.
Learn more about the Opt-Out process, or view our automatic unsubscribe keywords.
Why the Stringent Rules?
Carriers like AT&T, Verizon, and T-Mobile use complex algorithms to block spam, which may sometimes block legitimate messages. Adhering to our guidelines helps ensure your texts are delivered and keeps your account in good standing.
What's 10DLC?
It's crucial. The 10DLC registration informs carriers about the nature of your texts, reducing the odds of them being blocked. Stay compliant and the carriers won't interfere with your messaging.
How to Succeed with Merge Fields
Merge fields pull data from your files into each text message, but only if set up correctly. Make sure you map your fields accurately using the Phone List Scrubber guide to avoid blank data.
Script Review & Responsibility
Human Review Process
When you submit a new script to RoboCent, it undergoes a manual review to help maintain platform-wide compliance. While we can either accept or reject a script, this doesn't substitute for your adherence to our Terms of Service, Acceptable Use Policy, and Script Content Standards.
User Accountability
If a non-compliant message gets approved, the repercussions are solely on the User who created the content. RoboCent is not liable for any script content, whether approved or rejected during the review process.
Script Modification Rights
Compliance Overhaul
RoboCent has the authority to amend your text message scripts to meet 10DLC, FCC, and TCPA regulations. If your script lacks essential details, such as Opt-Out instructions or Organization name, we may add these without prior notice.
Scope of Changes
We won't alter the tone or specific language of your script. Modifications are solely to meet carrier and regulatory requirements.
Legal Stuff
As always, ensure you are abiding by the RoboCent Terms of Service and Acceptable Use Policy when using our app.
RoboCent is not responsible for any omissions for content standards, or for any outcome following the use of this information. It will be the responsibility of RoboCent's Users to ensure they are following all applicable laws and regulations.
Last updated
