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Compliance

10DLC ALERT: As of June 1st, 2023, the Carriers have begun imposing an Unregistered Traffic Fee. If your 10DLC registration has not yet been approved by the carriers, an additional fee of 2¢ will be applied to each text.

Effortless Registration, Guided by RoboCent

RoboCent is committed to streamlining your journey through the carrier approval process, emphasizing registration as the gold standard for maximizing both deliverability and cost-efficiency. Our compliance team reviews your application prior to submission, expediting carrier approval.
Get Registered: Secure a Campaign Verify token and ensure your website meets carrier compliance standards, including a Privacy Policy and SMS Disclaimer when collecting Opt-In Phone Numbers.
While we can send your text messages as unregistered, it comes with a 2¢ fee per text and a risk of reduced deliverability. This route is available to our users, but our mission is to help you achieve optimal message performance through proper registration.
🛠️ Need Assistance? We’re committed to your success - Visit Our Guide

Website Essentials

Carriers require a dedicated, active website that clearly represents your brand as an official public information resource. A mere social media presence is not sufficient; your website must reflect a legitimate operation and adhere to carrier standards:
  • Authentic Website Presence
    • Ensure your website reflects a comprehensive and genuine digital presence. Incorporate various elements such as organizational details, contact information, and user engagement features to solidify your brand's credibility.
    • Think of your website as a resource for the general public. If someone wants to learn about your entity, your site should provide a full array of information that's easily discoverable.
  • Privacy Policy with Opt-In Sharing Language
  • Phone Number Collection with Opt-In Disclaimer
    • Any form that collects phone numbers should include a SMS Disclaimer and provide a link to your Privacy Policy.
    • If you're currently collecting numbers without compliance, adapt any website pages, including forms hosted on other platforms representing your brand.
    • See our sample collection page for inspiration.
  • Starting from Scratch? We're here to help. We specialize in crafting cost-effective websites designed to satisfy all 10DLC requirements. Each site is custom-tailored for political campaigns, ensuring value and compliance.

Automated Opt-Out System

RoboCent simplifies opt-out management, recognizing keywords like 'stop,' 'remove,' and 'unsubscribe' to honor opt-out requests. Once a contact chooses to opt out, they are added to a specialized Do-Not-Contact list exclusive to your organization. For all future outreach, any contacts on your DNC list will be automatically excluded when your phone list is scrubbed during message approval.
Opt-Out Keywords
  • Stop
  • Cancel
  • Quit
  • Unsubscribe
  • Stopall
  • stoptoend
  • stop2end
  • End
  • Stop texting
  • Please stop
  • Please unsubscribe
  • Please unsubscribe me
  • Please stop texting
  • Please stop texting me
  • Stop texting me
  • Remove
  • Remove me
  • Remove me from the list
  • f*** you
  • f*** off
  • f you
  • f off
  • fu
  • f u
If a contact doesn't use a designated keyword, you can manually opt them out via the Agent Portal. It's essential to understand that RoboCent's in-house agents cannot perform this action on your behalf. RoboCent aims to provide a compliant, transparent, and trustworthy text messaging platform. Your collaboration in meeting these standards is highly appreciated.

Privacy Policy Guidelines

A robust Privacy Policy isn’t merely a good practice; it's carrier-mandated. To assist, RoboCent offers a Sample Privacy Policy tailored for political campaigns and nonprofits. If you already have a Privacy Policy on your website, it must include the following wording or a close equivalent. This is required by Mobile Network Operators and will be reviewed prior to approval.
We will not distribute or sell your text messaging opt-in data, associated personal information, or your consent to any third parties, except when legally obliged to do so.
Please note that while our sample policy serves as an excellent foundation, it is vital to engage an independent legal advisor to ensure that your Privacy Policy meets all specific legal obligations pertinent to your organization and jurisdiction.
Remember, the requirement for a Privacy Policy comes from the carriers, not RoboCent. But we're here to help you meet this requirement and build a more trustworthy and transparent organization.

Phone Number Collection with Opt-In Disclaimer

Any form on your website that is able to capture phone numbers should include a link to your Privacy Policy and a checkbox with a SMS Disclaimer, such as:
I consent to receive SMS Messages from [brand name]. Message & data rates may apply. Reply 'STOP' to unsubscribe. Reply 'HELP' for help. [Link to Privacy Policy]
By providing your phone number, you consent to receive calls and texts, including automated communications, from [brand name]. Message & data rates may apply. Reply 'STOP' to unsubscribe. Reply 'HELP' for help. [Link to Privacy Policy]
Every entity registering for 10DLC must meet these carrier-mandated opt-in requirements. Regardless of your current practices, carriers will review your submission for compliance, ensuring you collect phone numbers and maintain proper opt-in standards.

Script Content Standards

Compliance with our Script Content Standards is vital for ethical and legal engagement. Adherence assures:
  • Regulatory compliance
  • Consumer protection
  • Reputation management
  • Industry best practices
By complying, you enable RoboCent to provide you with a trustworthy and effective text communication service.

Your Responsibility

RoboCent provides the infrastructure and platform for Peer-to-Peer (P2P) text messaging campaigns, but it's imperative to recognize that the onus of compliance resides squarely with you, the user. While we offer features aimed at facilitating adherence to applicable regulations, RoboCent cannot be held accountable for any violations of local, state, or federal laws that may transpire during your P2P text messaging initiatives. Consulting with legal advisors to ensure full compliance is not just recommended, it's essential. RoboCent will not assume liability for any penalties, fines, or legal repercussions that may result from non-compliance in your P2P text messaging campaigns.
Let's prioritize compliance to ensure your campaign's success and uphold the standards that make RoboCent your trusted partner.

Resources

M3AAWG Mobile Messaging Best Practices for Political Programs in the United States

CTIA: Messaging Principles and Best Practices

FDIC Consumer Compliance Examination Manual

FCC Declaratory Ruling DA 20-670

Last modified 6d ago