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Mastering Surveys Scripts

by FullPAC

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Integrate with Our Political Polling Playbook

Welcome to FullPAC's guide on crafting effective IVR survey questions. Keypad surveys are indispensable tools for campaigns aiming to gauge the electorate's sentiments. To harness their power effectively, it's essential to understand the various survey types at your disposal and how each can serve distinct campaign objectives.
Maximize your campaign’s impact with our comprehensive guide on polling your voters and conducting surveys. The Poling Your District section of our Playbook unveils four core survey types - Issue-Based, Candidate Preference, Get-Out-The-Vote, and Event Invitation - each designed to deliver targeted, actionable insights.
Ready to Dive In? View Sample Survey Scripts we Recommend

Crafting Effective Questions

Explore a wide array of survey questions with our practical examples. From candidate evaluations to addressing key issues, these examples offer direct insights into the versatility surveys provide for your campaign strategy.

General Question Examples

  • Binary Yes/No Question: "Press 1 if you support Policy X. Press 2 if you do not."
  • Likert Scale: "On a scale of 1 to 5, where 1 is 'Strongly Disagree' and 5 is 'Strongly Agree', how much do you agree with Statement Y?"
  • Multiple Choice: "Which of the following is your primary concern? Press 1 for Economy, 2 for Healthcare, 3 for National Security, and 4 for Education."
  • Prioritization Question: "You will hear a list of policies. After each one, press 1 if it's a 'High Priority' for you, and 2 if it's a 'Low Priority'."
  • Screening Question: "Are you a registered voter in District Z? Press 1 for 'Yes', and 2 for 'No'."
  • Community Engagement: "Press 1 if you've attended a local community meeting in the last year. Press 2 if you haven't."
  • Satisfaction Rating: "On a scale of 1 to 5, how satisfied are you with the current state of public transportation in your area?"
  • Policy Knowledge: "Which of the following policies are you familiar with? Press 1 for 'Education Reform', 2 for 'Healthcare Expansion', 3 for 'Infrastructure Investment'."
  • Priority Ranking: "You will hear a list of local issues. After each one, press 1 if it's a 'High Priority', and 2 if it's a 'Low Priority' for your community."
  • Demographic Information: "Are you male or female? Press 1 for 'Male' and 2 for 'Female'."

Candidate Evaluation Question Examples

  • Candidate Preference: "If the election were today, who would you vote for? Press 1 for Candidate A, 2 for Candidate B, or 3 for Undecided."
  • Leadership Qualities: "On a scale of 1 to 5, how would you rate Candidate A's leadership abilities?"
  • Issue Stance: "Do you agree with Candidate B's position on healthcare? Press 1 for 'Agree', 2 for 'Disagree', and 3 for 'Unsure'."
  • Trustworthiness: "How trustworthy do you find Candidate A? Press 1 for 'Very Trustworthy', 2 for 'Somewhat Trustworthy', and 3 for 'Not Trustworthy'."
  • Experience Assessment: "On a scale of 1 to 5, how would you rate Candidate B's experience in public office?"
  • Performance Evaluation: "Do you think Candidate A has effectively represented your interests? Press 1 for 'Yes', 2 for 'No'."
  • Debate Performance: "Did Candidate C's performance in the recent debate influence your opinion? Press 1 for 'Yes', 2 for 'No'."
  • Knowledge Test: "Which of the following issues do you believe Candidate D is most knowledgeable about? Press 1 for 'Economy', 2 for 'Healthcare', 3 for 'Environment'."
  • Trustworthiness Assessment: "How trustworthy do you find Candidate E? Press 1 for 'Highly Trustworthy', 2 for 'Moderately Trustworthy', 3 for 'Not Trustworthy'."

Issue-Based Question Examples

  • Climate Policy: "Press 1 if you believe climate change should be a top priority for lawmakers. Press 2 if not."
  • Taxation: "On a scale of 1 to 5, how much do you support the proposed tax reforms?"
  • Gun Control: "Which comes closer to your view? Press 1 for 'Stronger Gun Control Measures', 2 for 'Maintaining Current Laws', or 3 for 'Less Stringent Laws'."
  • Social Services: "Would you support increased funding for social services? Press 1 for 'Yes', 2 for 'No', and 3 for 'Unsure'."
  • Education Funding: "Do you support increased funding for public schools? Press 1 for 'Yes', 2 for 'No', and 3 for 'Unsure'."
  • Healthcare Access: "Should the government ensure access to affordable healthcare for all citizens? Press 1 for 'Yes', 2 for 'No', and 3 for 'Unsure'."
  • Criminal Justice Reform: "Do you believe there should be reform in the criminal justice system? Press 1 for 'Yes', 2 for 'No', and 3 for 'Unsure'."
  • Infrastructure Investment: "Do you think your community needs more investment in infrastructure projects? Press 1 for 'Yes', 2 for 'No', and 3 for 'Unsure'."
  • Foreign Policy: "Which foreign policy approach do you prefer? Press 1 for 'Engagement', 2 for 'Isolationism', and 3 for 'Balanced Diplomacy'."
These question examples demonstrate the diverse applications of surveys. Whether you're assessing candidates or tackling pressing issues, these straightforward options empower your campaign with effective survey tools. Make the most of these examples to drive your campaign's success.

Conditional Questions

Overview and Benefits

Conditional questions appear based on a respondent's previous answers. This approach lets you gather more targeted data, tailoring the survey to the individual's stance or interest.
For instance, if the initial question is:
  • Climate Policy Stance: "Press 1 if you believe climate change should be a top priority for lawmakers. Press 2 if not."
Based on pressing 1, the respondent could then be asked:
  • Policy Preference: "Which climate policy do you prefer? Press 1 for 'Green New Deal', 2 for 'Carbon Tax', 3 for 'Renewable Energy Subsidies'."
If they press 2 on the initial question, they could be asked:
  • Reasoning: "Why do you think climate change should not be a top priority? Press 1 for 'Economic Concerns', 2 for 'Scientific Skepticism', 3 for 'Other Priorities'."

How to Use Effectively

  • Maintain Flow: Ensure that questions are logical extensions of the previous questions to maintain a coherent flow.
  • Limit Depth: Too many layers can complicate the survey and decrease completion rates. Aim for 1-2 levels of nesting.
  • Pre-Test: Always pretest questions to ensure they trigger correctly and are easily understandable to respondents.

Sample Scripts

Our Survey Script Templates provide an indispensable toolkit for crafting compelling, actionable survey questions. Designed for optimum efficiency, these scripts are not just robust—they're also simple enough for you to implement in your own campaigns.
  • Precision Crafting: Build questions that are concise yet comprehensive, aiming for maximum response without causing respondent fatigue.
  • Flexibility in Design: Our templates allow you to tailor the survey structure and question-types according to the unique needs of your campaign.
  • Response Maximization: Utilize best practices for ordering questions and incorporating essential elements to enhance response rates.
  • Analytics-Ready: Designed for easy integration with data analysis tools, enabling quick insights for strategic adjustments.
  • Compliance Aware: Each script considers legal regulations and ethics, safeguarding your campaign from potential pitfalls.

Click -> to Expand

Persuasion and Support Survey
Intro: "Hello, this is [name], from [political organization]. We're conducting a Survey to understand your views about current events. Your input is essential in shaping our campaign. This survey will take just a few minutes."
Question 1 (Support): "First, we'd like to know, do you currently support [candidate's name] for [office]?"
  • Press 1 for 'Yes, I support [candidate].'
  • Press 2 for 'Undecided.'
  • Press 3 for 'No, I do not support [candidate].'
Question 2 (Undecided Response): "We respect your open-mindedness. Allow us to share key information about [candidate's name] and their vision for [office]. [Provide a persuasive pitch for the candidate.] After hearing this, has your opinion shifted towards supporting [candidate's name]?"
  • Press 1 for 'Yes, I'm leaning towards supporting [candidate].'
  • Press 2 for 'No, I'm still undecided.'
Question 3 (Oppose Response): "We appreciate your honesty. Can you please share your concerns about [candidate's name]? Additionally, let us provide some insights into [candidate's name]'s accomplishments and positions. [Present persuasive information about the candidate.] Has this information made you reconsider supporting [candidate's name]?"
  • Press 1 for 'Yes, I'm more open to supporting [candidate].'
  • Press 2 for 'No, I still oppose [candidate].'
Question 4 (Supportive Response): "Thank you for your support! Would you like to become actively involved in our campaign or request campaign materials?"
  • Press 1 for 'Yes, I'd like to get actively involved.'
  • Press 2 for 'Yes, I'd like campaign materials.'
  • Press 3 for 'No, not at this time.'
End: "Thank you for participating in our Survey. Your input helps us gauge the community's perspectives. If you have any further questions or wish to engage more deeply, please contact us at [phone number]. Have a great day!"
Campaign Engagement Survey
Intro: "Hello, this is [name], from [political organization]. We're reaching out to understand your thoughts and potential involvement in our campaign. Your input is highly valued. This survey will only take a few moments."
Question 1 (Support): "First, are you currently supportive of [candidate's name] for [office]?"
  • Press 1 for 'Yes, I support [candidate].'
  • Press 2 for 'Undecided.'
  • Press 3 for 'No, I do not support [candidate].'
Question 2 (Supportive Response): "Thank you for your support! Would you like to get more involved in our campaign or request a campaign yard sign?"
  • Press 1 for 'Yes, I'd like to get involved.'
  • Press 2 for 'Yes, I'd like a campaign yard sign.'
  • Press 3 for 'No, not at this time.'
Question 3 (Undecided Response): "We understand your position. Allow us to share some more information about [candidate's name] and their goals for [office]. [Provide a brief pitch for the candidate.] Does this information help you lean towards supporting [candidate's name]?"
  • Press 1 for 'Yes, I'm more likely to support [candidate].'
  • Press 2 for 'No, I'm still undecided.'
Question 4 (Oppose Response): "We respect your opinion. Here are some key points about the opponent, [opponent's name]. [Provide a brief summary of opponent's stance.] After hearing this, are you more or less likely to support [candidate's name]?"
  • Press 1 for 'More likely to support [candidate].'
  • Press 2 for 'Less likely to support [candidate].'
  • Press 3 for 'No change in my support.'
End: "Thank you for participating in our Campaign Engagement Survey. Your input helps us better understand the community's views. If you have any further questions or wish to get involved, please contact us at [phone number]. Have a great day!"
Grassroots Engagement Survey
Intro: "Hello, this is [name], representing [political organization]. We're conducting a Grassroots Engagement Survey to better understand your local concerns and priorities. Your input is crucial for shaping our grassroots efforts. This survey will take just a few minutes of your time."
Question 1: "First, could you please tell us which local issues matter most to you right now? You can choose up to three options."
  • Press 1 for 'Education.'
  • Press 2 for 'Economy and Jobs.'
  • Press 3 for 'Healthcare.'
  • Press 4 for 'Environment and Sustainability.'
  • Press 5 for 'Public Safety.'
  • Press 6 for 'Transportation and Infrastructure.'
  • Press 7 for 'Other (please specify).'
Question 2: "Next, on a scale of 1 to 5, where 1 is 'Not Satisfied at All' and 5 is 'Very Satisfied,' how satisfied are you with the current representation of your local government in addressing these issues?"
  • Press 1 for 'Not Satisfied at All.'
  • Press 2 for 'Slightly Satisfied.'
  • Press 3 for 'Neutral.'
  • Press 4 for 'Satisfied.'
  • Press 5 for 'Very Satisfied.'
Question 3: "Finally, would you be interested in participating in local grassroots activities or events related to the issues you care about? Your involvement can make a difference."
  • Press 1 for 'Yes, I'm interested.'
  • Press 2 for 'Maybe, I'd like more information.'
  • Press 3 for 'No, I'm not interested at this time.'
End: "Thank you for your participation in our Grassroots Engagement Survey. Your opinions are valuable in shaping our local initiatives. If you have any additional comments or suggestions, please feel free to share them. For further information or to get involved in our grassroots efforts, you can contact us at [phone number]. Have a wonderful day!"
Issue-Based Survey
Intro: "Good evening, this is [name], calling on behalf of [organization]. We're conducting an Issue-Based Survey to gather opinions on critical matters. Your insights matter. This will take approximately 60 seconds."
Question 1: "First question. Do you believe climate change should be a top legislative priority?"
  • Press 1: "If you believe climate change should be a top priority."
  • Press 2: "If you do not believe it should be a top priority."
Question 2: "On a scale of 1 to 5, where 1 is 'Strongly Disagree' and 5 is 'Strongly Agree,' do you support stricter regulations on gun ownership?"
  • Press 1: "If you strongly disagree."
  • Press 2: "If you disagree."
  • Press 3: "If you're neutral."
  • Press 4: "If you agree."
  • Press 5: "If you strongly agree."
Question 3: "Next, do you support increased funding for public healthcare?"
  • Press 1: "If you support increased funding."
  • Press 2: "If you do not support increased funding."
  • Press 3: "If you are unsure."
Question 4: "Should the government invest more in renewable energy sources, such as solar and wind power?"
  • Press 1: "If you believe the government should invest more."
  • Press 2: "If you believe the current investment is sufficient."
  • Press 3: "If you believe the government should invest less."
Question 5: "Do you think stricter immigration policies are necessary for national security?"
  • Press 1: "If you believe stricter policies are necessary."
  • Press 2: "If you believe the current policies are sufficient."
  • Press 3: "If you believe we need more relaxed policies."
End: "Thank you for your time and for participating in our Issue-Based Survey. Your input is important. For any further information, feel free to reach us at [phone number]. Have a great evening!"
Voter Insight Survey
Intro: "Good evening, this is [name], representing [political organization]. We're conducting a quick Voter Opinion Survey to understand your views on the upcoming election. Your input is crucial and will only take about 60 seconds."
Question 1 (Voting Plans): "First question. Do you plan on voting in the upcoming election on November 3rd?"
  • Press 1 for 'Yes, I plan to vote.'
  • Press 2 for 'No, I do not plan to vote.'
  • Press 3 for 'I'm undecided.'
Question 2 (Candidate Support): "Great, let's move on. If the election were held today, who would you support?"
  • Press 1 for 'For Robert Patterson, the Republican nominee.'
  • Press 2 for 'For George Richardson, the Democratic nominee.'
  • Press 3 for 'I'm still undecided.'
Question 3 (Age Group): "Now, could you please identify which age group you belong to?"
  • Press 1 for 'If you are between 18 and 35 years old.'
  • Press 2 for 'If you are between 36 and 50.'
  • Press 3 for 'If you are between 51 and 65.'
  • Press 4 for 'If you are over 65 years of age.'
Question 4 (Gender): "Next, could you identify your gender?"
  • Press 1 for 'If you're male.'
  • Press 2 for 'If you're female.'
Question 5 (Political Affiliation): "Finally, please identify your political affiliation."
  • Press 1 for 'If you identify as Strongly Conservative.'
  • Press 2 for 'If you identify as Republican.'
  • Press 3 for 'If you are Moderate or Independent.'
  • Press 4 for 'If you identify as Democrat.'
  • Press 5 for 'If you identify as Strongly Liberal.'
  • Press 6 for 'If you're unsure or prefer not to disclose.'
End: "Thank you for your time and for participating in this survey. This call has been paid for and authorized by [political organization]. For further information, please contact us at [phone number]. Have a great evening!"
Surveys are more than just questionnaires; they are strategic tools that can elevate your political campaign to new heights. Leverage these templates to build efficient, targeted IVR Keypad Surveys and get closer to achieving your campaign objectives. After all, informed strategy is winning strategy.

Closing Thoughts

This guide serves as a foundational toolkit for your campaign's survey needs, providing adaptable and effective questions for both candidate evaluations and issue-based topics. Implement these question templates to elevate your data collection and analysis, thus strengthening your strategic decisions. Your campaign is as strong as the data that drives it - make every question count.
Last modified 1mo ago