# 10DLC

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**10DLC ALERT:** As of February 3rd, 2025, the Carriers have **officially deactivated Unregistered Traffic**. If your 10DLC registration has not yet been approved by the carriers, **you are unable to send text messages.**
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[Tal**k to Our Experts**](https://meetings.hubspot.com/hector200/sales-team-quickfire) **or Call 757-821-2121 NOW for Expedited 10DLC Approval!**
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### 10DLC in a Nutshell

10DLC (10-digit long code) is a carrier-mandated registration framework for organizations sending text messages in the U.S., designed to reduce spam and verify the authenticity of messaging programs. Registration provides details like your organization name, EIN, and contact information, helping ensure your messages are delivered reliably without carrier filtering. This requirement applies to all messaging platforms, including peer-to-peer services like RoboCent where every message is sent by a real person. RoboCent streamlines this process on your behalf.

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**Visit Our** [**Let's Get Started Guide**](/outreach/text-messaging/lets-get-started.md) **to Begin Sending Registered Text Messages.**
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***

### **Registration Checklist**

Before our team submits your application, the following required details must be provided and meet compliance standards.

* **Brand Registration Form**
  * **Legal Organization Name**
  * **EIN / Tax ID Number**
    * Need help? Refer to our [**EIN Assistance Guide**](#ein-assistance).
  * **Contact Information**
    * Email, Phone, Website, and Address
* **Campaign Verify Token**
  * Follow the [**Step-by-Step Instructions**](https://www.campaignverify.org/our-process) provided by Campaign Verify
  * or, [**have RoboCent get your token for you!**](https://go.rc-link.info/get-cv-token)
* **Official Website** (Social media accounts not accepted)
  * [**Terms of Service and Privacy Policy with Opt-In Sharing Language**](#privacy-policy-guidelines)
  * [**Phone Number Collection with Opt-In Disclaimer**](#phone-number-collection-with-opt-in-disclaimer)

With these essentials in place, you're ready for carrier review.

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At RoboCent, **we streamline the application process for you!** Just submit the above information and **our expert compliance team will complete the application on your behalf** to ensure it meets carrier standards.
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***

### **Application Process**

1. **Create Your Account**
   * Head to [**app.robocent.com**](https://app.robocent.com/accept-invite) and create your organization — it's free and takes about five minutes.
2. **Brand Registration**
   * Complete the 10DLC Registration Form found on the [**Carrier Registration**](https://app.robocent.com/10dlc) page in your account dashboard.
3. **Campaign Verify Token (*****Political Organizations Only*****)**
   * Register with [**Campaign Verify**](https://go.rc-link.info/get-cv-token) to confirm your organization's authenticity and obtain your authorization token — a required step to finalize your 10DLC registration.
     * Sending text messages without a Campaign Verify token will incur unregistered pricing.
4. **Website Compliance**
   * Ensure your website meets carrier-mandated [**compliance requirements**](#website-essentials) with carrier-mandated requirements, including an  active [**Terms of Service and Privacy Policy**](#privacy-policy-guidelines) and a [**phone number collection form**](#phone-number-collection-with-opt-in-disclaimer) with a compliant opt-in disclaimer.
5. **Application Submission**
   * Once all tasks have been completed, **our team will compile and submit your registration on your behalf.**
   * Carrier approval typically takes 24-72 hours, and our compliance team will follow up directly if anything needs to be addressed.

***

### **Campaign Verify**

Campaign Verify is an independent platform that verifies political campaigns and provides authorization tokens required for 10DLC registration. This process ensures that your campaign is authentic and recognized by wireless carriers and service providers, helping to improve message delivery and compliance with political texting regulations.

To complete your Campaign Verify process:

1. **Visit the** [**Campaign Verify website**](https://www.campaignverify.org/get-started) and fill out the initial webform to start your verification.
   * Alternatively, have [**RoboCent get your token for you**](https://go.rc-link.info/get-cv-token) - saving you time and hassle. Having RoboCent get your token allows you to skip the steps below.
2. **Submit a new verification request** by selecting the appropriate form (Federal, State/Local).
3. **Follow the instructions** and provide all required details. Ensure the information matches your official election authority records.
4. After payment, a secure **PIN code** will be sent to the email, phone, or postal address associated with your filing.
5. **Enter the PIN** on the Campaign Verify portal to generate your **Authorization Token**.
6. Provide this token to RoboCent for 10DLC registration.

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🚀 **Get Your Campaign Verify Token—Fast & Hassle-Free!** As of **March 2025**, RoboCent can **secure your Campaign Verify token for you**—saving you time and effort. [**Fill out our quick form now**](https://go.rc-link.info/get-cv-token) and get verified without the hassle!
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***

### **Website Essentials**

Carriers require a **dedicated, active website** that clearly represents your brand as a legitimate public-facing resource — a social media presence alone is not sufficient.

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[**Click Here to view our Sample Website to see best practices in action.**](https://www.sample10dlc.com/)
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* **Authentic Website Presence**
  * Ensure your website reflects a comprehensive and genuine digital presence. Organizational details, contact information, and user engagement features all contribute to your brand's credibility.
  * Think of your website as a resource for the general public. If someone wants to learn about your organization, everything they need should be easy to find.
* [**Terms of Service and Privacy Policy**](#privacy-policy-guidelines) **with Opt-In Sharing Language**
  * Your website should prominently feature a Terms of Service and Privacy Policy. Need one? [**Download our free template**](https://docs.google.com/document/d/1dgwBin_K0fRs4LP9rTHPLQ5h-huol9rzM9tbAX5hU7g/edit)**.**
* [**Phone Number Collection**](#phone-number-collection-with-opt-in-disclaimer) **with Opt-In Disclaimer**
  * Any form that collects phone numbers should include a [**SMS Disclaimer**](#phone-number-collection-with-opt-in-disclaimer) and provide a link to your [**Terms of Service and Privacy Policy**](#privacy-policy-guidelines). This applies to all pages representing your brand, including forms hosted on third-party platforms.&#x20;
  * See our [**sample collection page**](https://www.sample10dlc.com/) for inspiration.
* **Need a Website?** We build [**cost-effective, fully compliant campaign websites**](/outreach/service-portfolio/website-design.md) tailored to 10DLC requirements. [Learn more](/outreach/service-portfolio/website-design.md).

***

### **Terms of Service and Privacy Policy Guidelines**

A Terms of Service and Privacy Policy isn’t merely a good practice; it's carrier-mandated, and your website must include one before your 10DLC application can be approved. RoboCent offers a [**Sample Terms of Service and Privacy Policy**](https://docs.google.com/document/d/1dgwBin_K0fRs4LP9rTHPLQ5h-huol9rzM9tbAX5hU7g/edit) tailored for political campaigns and nonprofits.&#x20;

At minimum, your Terms of Service and Privacy Policy must include the following language or a close equivalent:&#x20;

> ***We will not distribute or sell your text messaging opt-in data, associated personal information, or your consent to any third parties, except when legally obliged to do so.***

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**👉** [**Download Our Free Sample Terms of Service and Privacy Policy**](https://go.rc-link.info/sample-privacy-policy)
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A fully compliant document should also cover the types of messages subscribers can expect to receive, message frequency, how to request help (HELP) or opt out (STOP), carrier liability, how personal information is collected and used, and data security practices. Our template addresses all of these and more.

Please note that while our template serves as a strong foundation, you should have an independent legal advisor review your final document to ensure it meets any obligations specific to your organization or jurisdiction.

***

### **SMS Opt-In Form**

Your website must allow users to optionally provide their phone number to receive updates from your organization. Any forms collecting phone numbers must include an SMS disclaimer with a checkbox and a link to your Terms of Service and Privacy Policy. We recommend the language below for the best path to approval.

> ***By providing your phone number and checking this box, you consent to receive recurring text message updates, which may include campaign news, event information, volunteer opportunities, and donation requests. Msg & data rates may apply. Message frequency varies. Reply “STOP” to opt-out or “HELP” for assistance. \[Link to Terms of Service and Privacy Policy]***

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👉 [**Explore Our Sample Website with Compliant Opt-In Disclaimer**](https://www.sample10dlc.com/)
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**Carrier Requirements for SMS Opt-In Form:**

* The phone number field must be **optional**
* The form must include an SMS disclaimer that:
  * Clearly describes the nature of the messages the user is consenting to receive
  * Includes an optional, unchecked checkbox for the user to affirmatively agree
  * Links to the brand's active [**Terms of Service and Privacy Policy**](#privacy-policy-guidelines)

Every entity registering for 10DLC must meet these carrier-mandated requirements. Carriers will review your opt-in setup as part of the approval process, so it's important that any form collecting phone numbers, including those hosted on third-party platforms, is fully compliant before submission.

<figure><img src="/files/OHB9cCN4RyIhDBmO2U0G" alt=""><figcaption><p>Example compliant SMS opt-in form.</p></figcaption></figure>

***

### Brand Identity of Sender

Registering the correct brand identity is crucial for a successful application. Here's what you need to know:

* Register the entity responsible for sending the messages.
  * If Star Consulting is managing text campaigns on behalf of '*John Smith for Mayor*', use John Smith's committee details and EIN — not Star Consulting's.
  * If Star Consulting wants to send text message surveys about the upcoming election through their consulting agency, register using their own business details and EIN.
* Each sender requires its own registration. If you're managing outreach for multiple organizations, set up a separate Organization in RoboCent for each.
* Your brand identity must appear in [**every text script**](/outreach/text-messaging/compliance/script-content-standards.md#essential-guidelines) you send.

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**Contact our 10DLC Experts to Help with Registration!**

Use the chat feature on the bottom right corner of any page to contact our team.
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***

### EIN Assistance

**How to Get an EIN for a Political Campaign**

Getting an Employer Identification Number (EIN) for your political campaign is simple and free. The Internal Revenue Service (IRS) handles this process electronically or via mail. Here's how:

* **Online Application:** [**Apply online here**](https://go.rc-link.info/get-ein) using the [**EIN Assistant**](https://go.rc-link.info/get-ein). It takes less than 15 minutes and is completely free. The EIN Assistant operates from **Monday to Friday, 7 a.m. to 10 p.m. Eastern Time.**
* **Phone Application:** Alternatively, call the IRS toll-free Business & Specialty Tax Line at 1-800-829-4933 to apply for an EIN. This service is also free.
* Your EIN is issued immediately upon verification.

**Step 1: Selecting Your Organization Type**

* For Political Organizations, select the last option: **View Additional Types, Including Tax-Exempt and Governmental Organizations**
* On the next screen, select **Political Organization** from the options on the right side.
* Continue through the steps to complete the EIN application.

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**For more information, visit the** [**IRS website**](https://www.irs.gov/charities-non-profits/political-organizations/employer-identification-number-political-organizations).
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**Is an EIN Required for a Political Organization?**

Yes, both the Federal Election Commission (FEC) and the IRS require Political Campaigns to have an EIN. Here's why:

* **Banking:** Banks require a taxpayer identification number to open an account.
* **Tax Obligations:** Political parties, campaign committees, and PACs are subject to tax under IRC Section 527, which requires each organization to have its own EIN — even if it has no employees.
* **Filing Requirements:** Section 527 organizations must file initial notices, periodic contribution and expenditure reports, and annual tax and information returns.

For more details, refer to these sources:

* [**IRS - Filing Requirements for Political Organizations**](https://www.irs.gov/charities-non-profits/political-organizations/filing-requirements-for-political-organizations)
* [**FEC - Get Tax ID and Bank Account**](https://www.fec.gov/help-candidates-and-committees/get-tax-id-and-bank-account/)

***

<figure><img src="/files/C7upomIy8qpVAvTC71F8" alt=""><figcaption></figcaption></figure>

### Frequently Asked Questions

***

**What is 10DLC?** 10DLC, or 10-digit long code, is a solution devised by major mobile carriers like AT\&T, Verizon, and T-Mobile to verify messaging programs and reduce spam on their networks. Registering with 10DLC allows carriers to pre-approve your traffic, ensuring reliable deliverability and preventing filtering. Registration is mandatory for all organizations sending messages through RoboCent.

**Is there a registration fee?** RoboCent does not pass any 10DLC registration fees to customers. Campaign Verify charges a one-time $95 fee per entity, covering a two-year election cycle. Renewal after that period may require an additional fee.

**How long does approval take?** The approval process involves three sequential reviews by The Campaign Registry, Campaign Verify, and Mobile Network Operators (MNOs). The total time varies:

* The Campaign Registry review is typically under 10 minutes.
* Campaign Verify review is usually same-day, but may be longer if your filing record URL isn't readily available.
* MNO review generally takes 24-48 hours if all information matches your filing records.&#x20;

Our compliance team will contact you directly if any issues arise during your review.&#x20;

**What's the difference between The Campaign Registry and Campaign Verify?** Both play a role in 10DLC registration, but serve different purposes:

* The Campaign Registry: required for all organizations sending messages through a platform like RoboCent. RoboCent handles your TCR registration automatically.
* Campaign Verify: required for political organizations only. This independent platform verifies your campaign's authenticity with carriers and issues a token that must be submitted to complete your registration.

**What types of organizations are eligible for Campaign Verify?** Any 527 tax-exempt organization or sole proprietor registered with the FEC or a State, Local, or Tribal Election Authority is eligible.&#x20;

501(c)(3), 501(c)(4), businesses, and other non-campaign entities are not eligible for Campaign Verify verification.

**How does the Trust Score work?** During registration, The Campaign Registry assigns your organization a Trust Score of Low, Medium, or High. This score affects your messaging throughput and daily send limits, and is based on your organization's registration profile and performance history.

**What are my registration statuses in RoboCent?**&#x20;

* **Not Submitted**: No brand information has been submitted yet (top banner in your account will read: Want to send Text Messages with RoboCent?). Complete the 10DLC Registration Form using the link in your account dashboard.
* **Registration Incomplet**e: Your form has been submitted and your brand has been registered with The Campaign Registry. Provide your Campaign Verify Token to complete registration.
* **Pending Verification**: Your Campaign Verify Token has been submitted and is awaiting carrier approval. No further action is needed unless we contact you.
* **Registration Complete**: Your token has been approved. Your account is fully registered and cleared to send messages through RoboCent.


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