10DLC
10DLC ALERT: As of June 1st, 2023, the Carriers have begun imposing a Unregistered Traffic Fee. If your 10DLC registration has not yet been approved by the carriers, unregistered pricing will apply with risks to deliverability.
10DLC in a Nutshell
10DLC (10-digit long code) is a new standard for P2P (Human-to-Human) texting in the US, aimed at reducing spam and ensuring message authenticity. It requires brands to register their messaging with carriers, providing details like organization name, EIN, and contact info. This registration helps improve message deliverability, compliance with regulations, and prevents additional fees for non-registered traffic. RoboCent is here to assist through this straightforward process to help enhances the reliability and effectiveness of your text messaging outreach.
Visit Our Let's Get Started Guide to Begin Sending Registered Text Messages!
Registration Checklist
Prior to carrier review, your application must include certain brand information. Our team will only submit your application once all required details are provided and meet compliance standards.
Brand Registration Form
Legal Organization Name
EIN / Tax ID Number
Need help? Refer to our EIN Assistance Guide.
Contact Information
Email, Phone, Website, and Address
Campaign Verify Token
Follow the Step-by-Step Instructions provided by Campaign Verify.
Official Website (Social media accounts not accepted)
By having these essentials in place, you'll be well-prepared to fly through the carrier review process and leverage RoboCent's robust text messaging capabilities.
At RoboCent, we streamline the application process for you! Just submit the above information and our expert compliance team will complete the application on your behalf to ensure it meets carrier standards.
Application Process
Create Your Account
Head to app.robocent.com and create your organization.
Signing up to access our services is free and should only take 5 minutes.
Brand Registration
After signing up, complete the 10DLC Registration Form found on the Carrier Registration page.
Campaign Verify Token (Political Organizations Only)
Confirm your organization's authenticity by registering with Campaign Verify.
Obtain an authorization token, a required step to finalize your 10DLC registration.
Sending text messages without a Campaign Verify token will incur unregistered pricing.
Website Compliance
Ensure website compliance with carrier mandated requirements.
An active Privacy Policy and Phone Number Collection form are required to receive carrier approval to send text messages.
Application Submission
Once all tasks have been completed, our team will compile your registration information on your behalf.
Expect between 24-72 hours before carrier approval.
If there are any issues, our compliance team will reach out to help you rectify.
Campaign Verify
Campaign Verify is an independent platform that verifies political campaigns and provides authorization tokens required for 10DLC registration. This process ensures that your campaign is authentic and recognized by wireless carriers and service providers, helping to improve message delivery and compliance with political texting regulations.
To complete your Campaign Verify process:
Visit the Campaign Verify website and fill out the initial webform to start your verification.
Submit a new verification request by selecting the appropriate form (Federal, State/Local).
Follow the instructions and provide all required details. Ensure the information matches your official election authority records.
After payment, a secure PIN code will be sent to the email, phone, or postal address associated with your filing.
Enter the PIN on the Campaign Verify portal to generate your Authorization Token.
Provide this token to RoboCent for 10DLC registration.
Please note, RoboCent cannot obtain this token for you; it must be done through the Campaign Verify website.
Website Essentials
Carriers require a dedicated, active website that clearly represents your brand as an official public information resource. A mere social media presence is not sufficient; your website must reflect a legitimate operation and adhere to carrier standards:
Authentic Website Presence
Ensure your website reflects a comprehensive and genuine digital presence. Incorporate various elements such as organizational details, contact information, and user engagement features to solidify your brand's credibility.
Think of your website as a resource for the general public. If someone wants to learn about your entity, your site should provide a full array of information that's easily discoverable.
Privacy Policy with Opt-In Sharing Language
Your website should prominently feature a Privacy Policy. In need of one? Download our user-friendly template.
Phone Number Collection with Opt-In Disclaimer
Any form that collects phone numbers should include a SMS Disclaimer and provide a link to your Privacy Policy.
If you're currently collecting numbers without compliance, adapt any website pages, including forms hosted on other platforms representing your brand.
See our sample collection page for inspiration.
Starting from Scratch? We're here to help. We specialize in crafting cost-effective websites designed to satisfy all 10DLC requirements. Each site is custom-tailored for political campaigns, ensuring value and compliance.
Privacy Policy Guidelines
A robust Privacy Policy isn’t merely a good practice; it's carrier-mandated. To assist, RoboCent offers a Sample Privacy Policy tailored for political campaigns and nonprofits. If you already have a Privacy Policy on your website, it must include the following wording or a close equivalent. This is required by Mobile Network Operators and will be reviewed prior to approval.
We will not distribute or sell your text messaging opt-in data, associated personal information, or your consent to any third parties, except when legally obliged to do so.
Please note that while our sample policy serves as an excellent foundation, it is vital to engage an independent legal advisor to ensure that your Privacy Policy meets all specific legal obligations pertinent to your organization and jurisdiction.
Remember, the requirement for a Privacy Policy comes from the carriers, not RoboCent. But we're here to help you meet this requirement and build a more trustworthy and transparent organization.
Phone Number Collection with Opt-In Disclaimer
Any form on your website that is able to capture phone numbers should include a link to your Privacy Policy and a checkbox with a SMS Disclaimer, such as:
I consent to receive SMS Messages from [brand name]. Message & data rates may apply. Reply 'STOP' to unsubscribe. Reply 'HELP' for help. [Link to Privacy Policy]
By providing your phone number, you consent to receive calls and texts, including automated communications, from [brand name]. Message & data rates may apply. Reply 'STOP' to unsubscribe. Reply 'HELP' for help. [Link to Privacy Policy]
Every entity registering for 10DLC must meet these carrier-mandated opt-in requirements. Regardless of your current practices, carriers will review your submission for compliance, ensuring you collect phone numbers and maintain proper opt-in standards.
Brand Identity of Sender
Properly registering your brand is crucial for successful text outreach. Here's a concise breakdown to guide you:
Register the entity responsible for sending the messages.
If Star Consulting is managing the text campaigns on behalf of 'John Smith for Mayor', use John Smith's committee details and EIN.
If Star Consulting wants to send text message surveys about the upcoming election through their consulting agency, they would register on behalf of 'Star Consulting', using the business' details and EIN.
Each sender requires a unique registration. For different identities, set up a new Organization within RoboCent.
The Brand Identity must be included in every text script you create.
Contact our 10DLC Experts to Help with Registration!
Use the chat feature on the bottom right corner of any page to contact our team.
EIN Assistance
How to Get an EIN for a Political Campaign
Getting an Employer Identification Number (EIN) for your political campaign is simple and free. The Internal Revenue Service (IRS) handles this process electronically or via mail. Here's how:
Online Application: Apply online here using the EIN Assistant. It takes less than 15 minutes and is completely free.
Hours of Operation: The EIN Assistant operates from Monday to Friday, 7 a.m. to 10 p.m. Eastern Standard Time.
Phone Application: Alternatively, call the toll-free Business & Specialty Tax Line at 1-800-829-4933 to apply for an EIN. This service is also free.
Immediate Verification: Upon verification, you will receive your EIN immediately.
Step 1: What Type of Legal Structure is Applying for an EIN?
For Political Organizations, select the last option: View Additional Types, Including Tax-Exempt and Governmental Organizations
On the next screen, select Political Organization from the options on the right side.
Continue through the steps to complete the EIN application.
For more information, visit the IRS website.
Is an EIN Required for a Political Organization?
Yes, both the Federal Election Commission (FEC) and the Internal Revenue Service (IRS) require Political Campaigns to have an EIN. Here's why:
Bank Requirements: Banks require a taxpayer identification number to open an account, which is fulfilled by obtaining an "Employer Identification Number" (EIN).
Tax Obligations: Political parties, campaign committees, and political action committees are all political organizations subject to tax under IRC section 527. Per Internal Revenue Code Section 527, all Political Organizations must have their own EIN.
Filing Requirements: Section 527 organizations are generally required to file initial notices, periodic reports on contributions and expenditures, annual income tax returns, and annual information returns.
EIN Application: Even if an organization has no employees, it must have its own EIN. To obtain one, complete Form SS-4, Application for Employer Identification Number. More information on obtaining an EIN, including online application details, can be found in the Employer ID Numbers (EIN) section.
For more details, refer to these sources:
Looking for more?
Benefits:
Ensures higher deliverability
Guarantees compliance with 10DLC, TCPA, and FCC regulations
Prevents unnecessary fees
Prevents carrier filtering
Ensures peace of mind
Drawback:
Takes 15 minutes to register
Continue Reading Our FAQ Below
What is 10DLC? 10DLC, or 10-digit long code, is a solution devised by major Mobile Network Operators (MNOs) like AT&T, Verizon, and T-Mobile to combat spam messages on their networks. Registering with 10DLC before sending text messages allows carriers to pre-approve your traffic, ensuring high deliverability and preventing filtering. This registration is mandatory to use the RoboCent Texting Platform.
Benefits of 10DLC Registration:
Enables high-volume sending
Reduces costs for customers
Improves message deliverability
Ensures clean, spam-free messaging
Required since March 1st, 2022, by MNOs
Non-registered traffic leads to deliverability issues and increased costs.
Is there a registration fee? RoboCent does not pass any 10DLC registration fees to customers. Campaign Verify charges a $95 registration fee covering a two-year period. Renewal or cancellation is possible after the initial two years.
How do I get an EIN for a Political Campaign? The IRS handles EIN creation. Apply online, a process taking less than 15 minutes and is free. Visit IRS website for more details.
Is an EIN required for a Political Organization? Yes, both the Federal Election Commission (FEC) and IRS require Political Campaigns to have an EIN. Section 527 organizations must file initial notices, periodic reports, and tax returns, necessitating an EIN. Apply online or call the IRS for an EIN, a free service.
How long does approval take? The approval process involves reviews by The Campaign Registry, Campaign Verify, and Mobile Network Operators (MNOs). The total time varies:
The Campaign Registry review is typically under 10 minutes.
Campaign Verify review may take up to two business days if Filing Record URL isn't readily available.
MNO review generally takes 24-48 hours if all information matches your filing records. Corrections are made if issues arise.
Why is 10DLC Registration necessary? Failure to register with 10DLC can lead to MNOs blocking your messages. AT&T, T-Mobile, and Verizon are actively enhancing detection to block non-registered traffic. While the process may seem tedious, it safeguards against spam and fraud, making the space safer for everyone. The grace period for registration is now over, and full compliance is essential.
What's the difference between The Campaign Registry and Campaign Verify? Two organizations manage 10DLC registration for Peer-to-Peer SMS traffic:
The Campaign Registry: Required for all organizations sending text messages through a Text Vendor like RoboCent.
Campaign Verify: Specifically for Political Campaigns, it's an independent registration process. You receive a token to share with RoboCent for account approval.
How does 10DLC Registration work for different organizations? Your organization's Trust Score, ranked as Low, Medium, or High, is assigned by The Campaign Registry during your RoboCent Registration. Trust score affects P2P Text Message limits and speed, based on your organization's performance.
What types of political campaigns can request verification by Campaign Verify? Any 527 tax-exempt organization or sole proprietor registered with FEC or a State, Local, or Tribal Election Authority can obtain verification through Campaign Verify. 501(c)(3), 501(c)(4), businesses, and other non-campaign entities aren't eligible.
What are the benefits of Campaign Verify verification? Campaign Verify tokens protect campaigns from spoofing and enhance text messaging capabilities via 10DLC campaigns.
Is Campaign Verify verification required? Yes, U.S. wireless carriers require 10DLC messaging by political entities to register and obtain a verification token via Campaign Verify, as it increases text messaging throughput and security.
How long does the verification process take? Verification is typically quick, taking minutes to two business days. Delivery methods vary.
What fees are required? There's a one-time $95 fee per entity verification request, covering a two-year election cycle, contributing to Campaign Verify's operations and election security.
How often must I complete the verification process with Campaign Verify? Verifications last for a two-year period. Resubmissions may require an additional fee.
Registration with The Campaign Registry: RoboCent automatically handles your account registration with The Campaign Registry.
Possible Registration Statuses
Not Submitted: No brand information has been submitted (top banner in your account will read: Want to send Text Messages with RoboCent?)
Next Step: Complete the 10DLC Registration Form using the link in the top banner in your account
Registration Incomplete: 10DLC Registration form has been completed and the brand has been registered with The Campaign Registry
Next Step: Provide your Campaign Verify Token to complete registration Registration
Pending Verification: Campaign Verify Token has been submitted, awaiting approval/rejection by the carriers Assuming approval of the CV Token, no more steps are required. If rejected, we will contact you directly.
Registration Complete: Campaign Verify Token has been approved by the carriers, your account is now fully registered and approved to send Text Messages with RoboCen
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