Sample Proposal
Sample Outreach Proposal: Arnold Hill for Congress
This proposal is designed to showcase RoboCent’s capabilities in providing targeted and effective voter outreach through text and voice messaging. The following is a sample based on Arnold Hill, a fictional candidate we’ve created to demonstrate how our data-driven strategy can help campaigns engage with voters, build momentum, and win elections.
While Arnold Hill isn’t a real candidate, the strategy, messaging, and approach outlined in this proposal reflect real-world scenarios and the actionable steps RoboCent can take for your campaign. Below is a detailed breakdown of the outreach plan we would execute over the five weeks leading up to Election Day.
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Executive Summary
At RoboCent, we specialize in crafting and executing high-impact, data-driven outreach strategies that connect candidates with voters. For Arnold Hill’s campaign in Virginia’s 2nd District, our role is to deliver targeted and effective text and voice outreach to ensure his message resonates with the right voters at the right time.
Over the course of five weeks leading up to Election Day, we will deploy a strategic mix of SMS text messages and automated voice calls. Text messages will make up the majority of the outreach, allowing for personalized, direct engagement, while voice calls will serve as a powerful tool for GOTV efforts, endorsements, and event promotion. Our approach ensures that Arnold’s message reaches key demographics, mobilizes support, and drives voter turnout.
Through RoboCent’s platform, we will handle the entire process—from message development to deployment—so Arnold Hill’s team can focus on connecting with voters and building momentum. Below, we provide a detailed breakdown of the district, outreach plan, and messaging strategy that will be implemented to maximize voter engagement and help secure victory.
District Breakdown
Virginia’s 2nd District is home to approximately 780,000 residents, with a voter population of around 520,000 registered voters. Based on historic data from previous elections, voter turnout for congressional races typically ranges from 52% to 55%, meaning we expect around 270,000 to 290,000 voters to participate in this election. To secure a win, Arnold Hill will need approximately 150,000 votes.
Voter Demographics
Age Group:
18-24: 46,004 - 9%
25-34: 82,776 - 16%
35-44: 88,796 - 17%
45-54: 81,682 - 16%
55-64: 92,340 - 18%
65-74: 76,263 - 14%
75+: 52,658 - 10%
Gender:
Female: 277,042 - 53.11%
Male: 244,560 - 46.88%
Ethnicity:
White: 216,800 - 41.56%
Black: 20,278 3.89%
Hispanic: 520 - .10%
Unknown: 284,026 - 54.45%
Party:
Democrats: 143,981 - 27.60%
Republicans: 188,811 - 36.20%
Independents: 188,839 - 36.20%
Education Level
Completed High School: 73,198 - 14.03%
Completed College: 144,388 - 27.68%
Completed Graduate School: 19,377 - 3.71%
Attended Vocational/Technical: 2,667 - 0.51%
Unknown: 282,001 - 54.06%
Household Marital Status:
Married: 169,157 - 32.43%
Single: 120,141 - 23.03%
Unknown: 231,269 - 44.34%
Phone Data
Number of Unique Landlines: 126,955
Number of Unique Mobile Phones: 243,199
Outreach Goals
The goal of this outreach plan is to remind voters about the election, informing voters about Arnold Hill's plan and vision, and driving traffic to the website for voters to learn more or get involved.
Turning voters into supporters will be achieved by target a mix of likely voters, focusing on same-party voters those who have voted in 2 of the last 4 General Elections for both text and voice outreach.
Independent Voters, who are exhausted with political division, will receive priority for engagement.
To achieve the candidate's goal of "blanketing the district in YardSigns", we will send targeted messaging to known supporters and leaning-supporters to encourage them to request a YardSign on our website.
Target Universe
To ensure effective use of resources, this outreach plan prioritizes targeting same-party voters to amplify the message with low-friction voters and energize the candidate's supporter base. In addition, we will send targeted messaging to opposite-party voters to let them know about the positive option available on the other side of the aisle.
Messages will always prioritize targeting independent voters, ensuring we can inform, influence, and engage voters who are undecided/uncommitted to either candidate.
Outreach Plan
Introduction & Vision
Name: Join the Movement for a Better Tomorrow Send Date: 5 Weeks Before Election Day
Message Type: MMS Text Target Universe: All registered voters with mobile phones Mobile Reach: 240,000
Message Objective:
Introduce the candidate to all voters
Drive traffic to website with strong CTA
Outline vision and priorities
Script:
Hi {fname}, I’m Arnold Hill, and I’m running for Congress in Virginia’s 2nd District because I believe in the unlimited strength and potential of our community. For over 15 years, I’ve been on the ground, working hard to improve the lives of our neighbors—as a small business owner, a community leader, and as the former Chair of the Hampton Roads Economic Development Commission. I’ve seen firsthand the challenges we face, and I’m ready to deliver real, lasting solutions in Washington.
From expanding affordable healthcare to bolstering small businesses and safeguarding our coastline, I am committed to fighting for the issues that directly impact you, your family, and your future. I’ve spent my career making our community stronger and more resilient, and now I’m calling on YOU to help take this movement to the next level!
This is our time—together, we can build the future Virginia’s 2nd District deserves.
Visit: robocent.com Get involved today!
Let’s make this happen. Our community is counting on us, and with your support, we will make history.
Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Message Type: RoboCall Target Universe: All registered voters with landlines Landline Reach: 125,000
Message Objective:
Introduce the candidate to all voters
Drive traffic to website with strong CTA
Outline vision and contrast
Script:
Hi, this is Arnold Hill, and I’m running for Congress in Virginia’s 2nd District. For over 15 years, I’ve worked to expand affordable healthcare, support small businesses, and protect our coastline. Now, I’m ready to bring those common-sense solutions to Washington and make sure your voice is heard.
If elected, I’ll fight for real change—better healthcare, stronger local economies, and action to protect our homes from flooding. Visit my website at robocent.com to learn more about my vision and how you can get involved. Let’s build the future Virginia deserves, together.
Thank you for your support! This message has been paid for and authorized by Arnold Hill for Congress. 757-821-2121
Endorsement & Momentum Building
Name: Major Endorsement Announcement Send Date: 4 Weeks Before Election Day
Message Type: SMS Text Target Universe: All voters Mobile Reach: 140,000
Message Objective:
Announce a key endorsement to boost credibility
Build momentum in the campaign
Drive traffic to the website for more information
Encourage engagement from voters
Script:
Hi {fname}, big news! Arnold Hill just received the endorsement of [organization or person], a trusted leader in our community who knows the issues that matter to us. Arnold is ready to bring common-sense solutions to Congress and fight for a stronger future in Virginia’s 2nd District. Join us in building momentum—visit [website] for more info and to get involved. Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Message Type: RoboCall Target Universe: All voters, aged 55+ Landline Reach: 50,000
Message Objective:
Announce a major endorsement to older voters
Strengthen credibility and campaign momentum
Encourage participation and support
Direct voters to the campaign website for more information
Script:
Hi, this is Arnold Hill, and I’m thrilled to announce that I’ve just received the endorsement of [organization or person], a leader who has stood up for the issues that matter to us. I’m ready to take that fight to Washington to improve healthcare, support small businesses, and protect our communities. Visit robocent dot com to learn more about this exciting endorsement and how we can make a difference together. Thank you for your support! This message has been paid for and authorized by Arnold Hill for Congress. 757-821-2121.
Early Voting Push
Message Type: SMS Text Name: Early Voting Has Begun Send Date: 3 Weeks Before Election Day Target Universe: All registered voters Mobile Reach: 120,000
Message Objective:
Inform voters that early voting has started
Encourage early voting participation
Drive traffic to the website for polling locations and details
Remind voters of the candidate’s vision
Script:
Hi {fname}, early voting for the election has officially started, and you can make your voice heard now! I'm Arnold Hill, and I’m running for Congress to bring real solutions to Washington for Virginia’s 2nd District. Don’t wait—cast your vote today and help us build a better future. Find your polling location and early voting details at [website]. Let’s get this done! Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Message Type: RoboCall Target Universe: All voters, aged 55+ Landline Reach: 40,000
Message Objective:
Inform older voters that early voting has begun
Encourage early voting to avoid Election Day lines
Promote Arnold Hill’s key campaign issues
Provide website and phone number for more information
Script:
Hi, this is Arnold Hill, and I want to remind you that early voting has officially begun! Now’s your chance to cast your vote early and avoid the lines on Election Day. I’m running for Congress to bring common-sense solutions to Washington, and I’m asking for your support. Please visit [website] for early voting information or call [campaign phone number] with any questions. Let’s make a difference together! This message has been paid for and authorized by Arnold Hill for Congress. 757-821-2121.
GOTV: Election Eve Push
Message Type: SMS Text Name: Your Vote is Your Voice Send Date: Day Before Election Target Universe: Known supporters, party voters, independents Mobile Reach: 160,000
Message Objective:
Remind voters about the election
Inform voters on where/when/how to vote
Last minute appeal to voters with issue based messaging
Script:
Hi {fname}, tomorrow is Election Day, and your vote is your voice! I’m Arnold Hill, and I’m asking for your support as we fight to bring real change to Washington. Together, we can create a better future for Virginia’s 2nd District. Visit [website] for polling location and voting details, and make sure your voice is heard tomorrow! Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Message Type: RoboCall Target Universe: All voters Landline Reach: 30,000
Message Objective:
Script:
Hi, this is Arnold Hill, and I’m reminding you that tomorrow is Election Day. I’m running for Congress to bring better healthcare, support local businesses, and protect our coastline. Please make sure to vote tomorrow and join us in making a difference for Virginia’s 2nd District. Visit [website] for polling details or call [campaign phone number] with any questions. This message has been paid for and authorized by Arnold Hill for Congress. 757-821-2121.
GOTV: Election Day
Message Type: SMS Text Name: Election Day is Here Send Date: Election Day, 9AM Target Universe: All supporters and undecided voters Mobile Reach: 150,000
Message Objective:
Remind voters that Election Day has arrived
Encourage them to vote for Arnold Hill
Provide polling location and voting information
Drive traffic to the website for last-minute details
Script:
Good morning, {fname}! Election Day is here, and this is your chance to vote for Arnold Hill, the candidate ready to deliver real change for Virginia’s 2nd District. Polls are open—visit robocent.com for polling locations and vote today! Let’s win this together! Sent by {agent_first_name} on behalf of Arnold Hill for Congress. Reply STOP to opt out.
Message Type: RoboCall Target Universe: All voters Landline Reach: 50,000
Message Objective:
Vote TODAY!
Provide polling location information
Make a final push for voter turnout
Script:
Hi, this is Arnold Hill, reminding you that today is Election Day! I’m asking for your vote to help bring common-sense solutions to Washington. Please visit your polling place today to make your voice heard. For polling locations and more information, visit [website]. Thank you for your support! This message has been paid for and authorized by Arnold Hill for Congress. 757-821-2121.
Conclusion
With RoboCent’s targeted text and voice outreach, Arnold Hill’s campaign will be equipped with the tools and strategy necessary to connect with voters, build momentum, and win in Virginia’s 2nd District. Through carefully timed messaging and precise targeting, our approach ensures that voters are informed, engaged, and ready to cast their ballots for Arnold Hill.
To learn more about how RoboCent can help your campaign, schedule a call with our team.
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