Trawick: P2P Texting is the biggest change to voter contact we’ve seen since TV ads. Being able to connect with voters in this intimate medium that they’re already using is invaluable. Voter contact is all about going to where the voters are, not making them go out of their way to come to you. Texting hits all the check marks there. RoboCent was one of the first providers to start offering P2P SMS, but we took a different approach. Instead of making our customer send the texts (which includes finding a bunch of volunteers, training them, setting them up, etc.) we took care of everything. You load up a list and a script and our team of 50+ agents get assigned to send every single text manually - at a rate of 10,000 texts per hour. It definitely made us stand out with the bulk of our customers coming to us after going through weeks of setup just to find out they must send the texts themselves. With RoboCent, we accept any campaign, any party, any size, and can get your message sending in 2 hours or less.