Text Messaging
RoboCent provides a proprietary texting platform for Political Campaigns, Organizations, Non-Profits, and Business'.

Learn More on our Website: https://robocent.com/text-marketing/

Ready to Send Your Text Messages?

Visit our Industry-Leading 10DLC Resource to learn how to send Text Messages for your organization.

Why Text Messaging?

RoboCent created a proprietary texting platform to allow our customers to have meaningful conversations with their voters in an easy-to-use interface. The short answer: Texting is simply the best way to contact voters and customers.
Long answer, texting provides an unobtrusive, non-evasive way to successfully provide information to contacts. Texts have, on average, a 90% delivery rate - triple the average RoboCall success rate. Being able to provide links, videos, pictures, event information with date or times, and more all becomes much easier when we're writing the information down. Instead of relying on a voter to remember that the special election is being held on a Saturday from 1PM to 4PM, we can text them this information so they can recall it at any time. Engagement rates are through the roof with text marketing, no other medium even comes close. Email and calls fall far behind text message open rates. Adding in a picture or video drastically increases the chance that a customer will want to look at your message (consider the success of Instagram, a photo based social media powerhouse). People want pictures!
"Not only is texting cheap and easy to use, it's much better than other forms of communication at grabbing voters' attention."
"Unlike regular mail or email, text messages are almost always read by their recipients, usually within minutes after they're sent."

How does RoboCent Texting Work?

When you are ready to schedule your text message we will collect several pieces of information from you, including:
  • Start Date and Time
  • Contact List
  • Script
  • Routing Number
    • The phone number that will ring if contacts call after receiving a text.
  • Type: Self-Service or Managed
Once this campaign is scheduled, it will go to our review team for approval. Within 15 minutes, your message will either be approved or rejected. Rejected campaigns will provide a reason for rejection with steps to fix the issue.
At the start time, the campaign will become active and eligible to begin sending. If using the Managed Service, our Agents will login to begin sending your campaign within 15 minutes. The number of Agents assigned depends on the total number of messages we're sending. Our agents can send an average of 8,000 messages per hour.

Outbound Sending Flexibility

The SMS Connect Platform is completely TCPA and FCC compliant because we use real humans to send every text message through our platform. When scheduling a message with SMS Connect, you get to choose who handles the outbound sending. “Managed” uses RoboCent’s team of agents to handle all outbound sending. “Self-Service” allows you to add your own agents, staff, and volunteers to handle sending.

Why Use Political Text Messaging?

The text messaging app is the most used app on smartphones. With 97 percent of Americans using text messaging at least once a day, political candidates and campaign consultants are starting to utilize this service to reach voters.
There are many benefits associated with this type of tool to facilitate communication with the public. For instance, text messages have an impressive 98 percent open rate and what is more, 90 percent of targets read the text within three minutes. Thus messaging is a highly effective way to engage with voters.
In addition, almost half of all messaging recipients respond to a text within the first 90 seconds of opening a message. So in the case of political messaging, the sender gets prompt feedback and can use the information to increase voter turnout percentages.
Research carried out by Tech for Campaigns (TFC) found that when people receive a political message, the voter turnout rate increases by one percent. At a glance, this may not sound that impressive; however, when you analyze the statistical data, one percent makes all the difference. TFC data shows that in the districts where messaging is used to communicate with voters, a one percent increase would have been enough to win five out of seven races that the Democrats lost in 2018.
Furthermore, for registered voters aged between 27 and 50, the turnout rate was almost eight percent higher for those who received a text message compared to those in the same age group that didn't. This data shows you can improve voter attendance rates by a significant margin when you strategically target registered voters through messaging.
Engagements rates soar with text marketing because voters like the simplicity of it. Pictures, videos, links and event information with dates and times appeal to the electorate because the relevant information is just a click away. No other medium comes close.
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Ready to Send Your Text Messages?
Why Text Messaging?
How does RoboCent Texting Work?
Outbound Sending Flexibility
Why Use Political Text Messaging?