10DLC ALERT: As of June 1st, 2023, the Carriers have begun imposing an Unregistered Traffic Fee. If your 10DLC registration is incomplete or lacking a Campaign Verify authentication token, an additional fee of 2¢ will be applied to each text.

Preliminary Requirements for Carrier Review

Before initiating the carrier review process, ensure that you've fulfilled the following fundamental criteria:
  • EIN / Tax ID Number: If you lack an EIN, consult our guide featuring detailed assistance.
  • Functional Website: Social media profiles are insufficient; your website must feature both a Privacy Policy and an SMS Disclaimer.
Failure to meet these essentials will result in an automatic rejection and an additional Unregistered Traffic Fee of 2¢ per text. Moreover, you risk carrier filtering, affecting your message deliverability.

Automated Opt-Out Mechanism

RoboCent simplifies opt-out management, recognizing keywords like 'stop,' 'remove,' and 'unsubscribe' to honor opt-out requests. These contacts are promptly added to our internal "Do Not Contact" list, ensuring immediate compliance with their wishes.
Should a contact not use a keyword, manual opt-out is available through the Agent Portal.
RoboCent aims to provide a compliant, transparent, and trustworthy text messaging platform. Your collaboration in meeting these standards is highly appreciated.
Opt-Out Keywords
  • Stop
  • Cancel
  • Quit
  • Unsubscribe
  • Stopall
  • stoptoend
  • stop2end
  • End
  • Stop texting
  • Please stop
  • Please unsubscribe
  • Please unsubscribe me
  • Please stop texting
  • Please stop texting me
  • Stop texting me
  • Remove
  • Remove me
  • Remove me from the list
  • f*** you
  • f*** off
  • f you
  • f off
  • fu
  • f u
In order for a contact to be opted out automatically, they must use one of the above opt-out keywords. If they do not use a keyword, you will need to manually opt-out the contact via the Agent Portal.

Script Content Standards

Compliance with our Script Content Standards is vital for ethical and legal engagement. Adherence assures:
  • Regulatory compliance
  • Consumer protection
  • Reputation management
  • Industry best practices
By complying, you enable RoboCent to provide you with a trustworthy and effective text communication service.

Website Requirements for 10DLC Registration

Carriers require an active website for your 10DLC registration. Ensure your website features:

Privacy Policy Guidelines

A robust Privacy Policy isn’t merely a good practice; it's carrier-mandated. To assist, RoboCent offers a Sample Privacy Policy tailored for political campaigns and nonprofits. While this serves as a foundation, consult a legal advisor to customize it according to your jurisdiction's specific legal obligations.
For existing Privacy Policies, they must explicitly state, "We will not distribute or sell your text messaging opt-in data or associated personal information to any third parties, except when legally obliged."
You can find and utilize our Sample Privacy Policy by clicking here.
Please note that while our sample policy serves as an excellent foundation, it is vital to engage an independent legal advisor to ensure that your Privacy Policy meets all specific legal obligations pertinent to your organization and jurisdiction.
If you already have a Privacy Policy, it must clearly state: "We will not distribute or sell your text messaging opt-in data, associated personal information, or your consent to any third parties, except when legally obliged to do so." This, or similar, verbiage is required by the Mobile Network Operators and will be reviewed prior to 10DLC approval.
Remember, the requirement for a Privacy Policy comes from the carriers, not RoboCent. But we're here to help you meet this requirement and build a more trustworthy and transparent organization.

SMS Disclaimer Requirements

If your website collects phone numbers, an SMS Disclaimer is compulsory per Mobile Network Operators’ (MNOs) guidelines. Sample wording includes:
  • "I consent to receive SMS Messages from [brand name]. Message & data rates may apply. Reply 'STOP' to unsubscribe. Reply 'HELP' for help."
  • "By providing your phone number, you consent to receive calls and texts, including automated ones, from [brand name]. Message & data rates may apply. Reply 'STOP' to unsubscribe. Reply 'HELP' for help."
Your Responsibility:
RoboCent provides the infrastructure and platform for Peer-to-Peer (P2P) text messaging campaigns, but it's imperative to recognize that the onus of compliance resides squarely with you, the client. While we offer features aimed at facilitating adherence to applicable regulations, RoboCent cannot be held accountable for any violations of local, state, or federal laws that may transpire during your P2P text messaging initiatives. Consulting with legal advisors to ensure full compliance is not just recommended, it's essential. RoboCent will not assume liability for any penalties, fines, or legal repercussions that may result from non-compliance in your P2P text messaging campaigns.
Let's prioritize compliance to ensure your campaign's success and uphold the standards that make RoboCent your trusted partner.
Last modified 2d ago